FranklyRealty.com is on fire, adding 5 full time agents (noticed I didn’t say “new,” we don’t take new agents) in the Va, DC and MD areas.
But also the agents are on fire.
I periodically do a search on the search bar of FranklyMLS.com for our company name: FranklyRealty.com. This lets you see in 1 click all of our Active and Under Contract (crossed out= UC) listings. Just one measure of how we are doing.
And this is what I was delighted to see:
- - 7 out of 8 Under Contract. (it only shows Listings, not our UC as a buyer’s agent)
- - The Days on the market was tiny for each one of them.
- - Every listing had 30 photos. Seems obvious to put 30 photos, but do a FranklyMLS.com search for any company (or agent) and see if EACH (or any) have that track record.
- What you can’t see in this screenshot is that most have a full motion walking video tour (some went UC too fast). Under 0.1% of agents do this, but here where “Excellence Comes Standard” ™ we do it all the time. (sorry for the cheese).
For those that like to poo on my parade by saying the “well they sell fast since you under price them“, you have no idea how many appraisal problems we have. (general blog post on appraisals sucking). And that is a good thing.
One agent from another firm told me “Why do extra like staging to get more? I just won’t appraise.” implying that she just knocks down her price if it doesn’t appraise. Poof., There goes $15,000, just cuz I guess we gotta match some random appraisers price and opinion. Not. Sure that is easier, but no thanks.
Instead of just acquiescing (nice word!) we pre-negotiate it into our counters or fight it if the issue comes up later.
We don’t just roll over like rover and say “ok, we will drop a Honda Civic in price”
And those that say just “For Sale by Owner it” (see post on FSBOers thinking they are saving $20,000), or go the Rebate/Discount route (see posts on Rebating, which is fine, but heck for me, “I used to rebate, but then I got good.”)…
I think getting you a higher NET (final amount after your expenses) is what matters.
Frank LLosa J.D.
Photo credit. Fire image from Angela
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