FranklyMLS Major Changes & Top 3 Tips for FranklyMLS

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3 FranklyMLS tips and a major update that things are changing and how one user thought we were too busy for them!!

First, Just The Tips!

Tip 1) Add a Favorite

When you click on the in either the spreadsheet mode of the single page featuring a property, you will get hyper updated alerts on changes to this home. Including any price drop, remarks change, more photos, added 3rd party comment, agent sneezing,  under contract or even the final SOLD price. An awesome tool that so few utilize.The default is daily email change alerts, but in this market you might want to opt for the alerts as fast as 15 minutes after the change is made (ask us how).

Tip 2) Save a Search!

Again, seems obvious (at least to me) but 80% of the users don’t have a saved search set up properly. Assuming you are logged in, after you conduct a search, press the Save Current Search button in the middle of the screen. This will send you all new listings, price drops and sold prices for everything in your search area and criteria. NO need to obsess and check the site several times a day. Sit back and relax. Also the emails are VERY cell phone friendly with a direct link to the mobile version of the listing.

Tip 3) Use the FranklyCRA Comparative Realtor Analysis system

If you don’t know what this is, you are missing (more…)

  • 12
  • November
  • 2012
Posted in FranklyMLS 101, Search the MLS, Uncategorized | No Comments »

Frankly Price Predictor Launch! Are you down with FPP?

FPP stands for Frankly Price Predictor and it is the coolest new feature on So cool, it is patent pending.

The goal of FPP is to predict a home’s closing price, IF IT SOLD TODAY.  Disclaimer: Please do NOT take it seriously. Consider it more like a TOY (at least for now).

FPP uses historic listing data (see below) to predict the price. It  is NOT an AVM (which uses tax data and home data). Try a search for Arlington Condos.

An “AVM” is an Automated Valuation Model. The focus is on “value,” and it is for every home, listed or not.

Tools like Zillow’s Zestimate and Cyberhomes, use public data and recent sales. Many consider them wildly inaccurate. But heck, it makes for GREAT marketing! (Hats off to the Zillow team!). How “accurate” are they? In a Zillow report, the DC area is one of their most “accurate” areas, yet not even 50% of homes close within 5% of the Zestimate. So over 50% of $500k homes are off by over $25k!

Are Zestimates better than tax data, sure! Will we still show Zestimates on FranklyMLS? Sure. The more data the better, right? Is it better than a Realtor combing through comps, heck no (and they disclose that it is not a Realtor replacement).

How is FPP different than all those other “AVMs” or Automated Valuation Models are “value” estimators? (more…)

  • 24
  • June
  • 2011
Posted in Buying Advice, FranklyMLS 101, Search the MLS | 17 Comments »

Short Sale Predictor: Look for 2 Green Stars

I’m really excited about this new feature for . Normally I leave all the feature upgrades to, but this one graduated to the main blog.

I’ve written a lot about Virginia short sales (don’t miss the older “SS 101” post) and a year and a half ago came up with the 1st MLS search that would scrub short sales (see post) and put a * next to their price (it would look at both the remarks and checkboxes).

But that wasn’t enough. I also gave some guidance on a “Top 10” questions to ask a listing agent, as they are the key to getting short sales closed (in my opinion).

The most important question on that list was “have you ever closed a short sale.”

Well now you no longer need to ask them! (and they so frequently (more…)

  • 20
  • December
  • 2009
Posted in FranklyMLS 101, Short Sales | 5 Comments »

Innovator of the Year Winner Reflections

Inman Award
Inman News is the #1 organization tracking real estates practices and technologies (outside of the official Realtor association). In San Francisco last month they held their annual five “Innovation Awards” with five finalist in each category. I was shocked to be honored with two finalist positions. One was “Most Innovative Blog,” the other was “Most Innovative Web Service” for my wiki MLS

I “lost” both categories. I really wasn’t too bumbed. I was thrilled to be a finalist and I love the winner’s blog

But then the overall “Innovator of the Year” award was announced. This category did not disclose the finalist and previously did not include finalists from the other categories.

“Drum Roll” (no really they said that)… Shit! I won. I know it ain’t th e Oscars but it felt like it for a moment. Wow, they really like me.

So, I ran up. Didn’t say a word. Was in shock. Thinking “Do I say something witty or innovative?” Nah.

(side-note: Being so “innovative” and “green” oriented I refused the registration gift bag and 20 page glossy schedule and I stuck with the online schedule to save trees. Anyhow, the online schedule slatted the awards for 11am. The print version apparently said 9:15. For once in my life, (more…)

  • 11
  • September
  • 2009
Posted in FranklyMLS 101, Uncategorized | 14 Comments »

New Blog, Awards & Fri Panel on Social Media

Just some housekeeping.

1) Realtors. Tomorrow (Friday) June 19th 09 at 12-2pm at NVAR Herndon

2) For those of you that read this blog through your email reader, make sure to swing by and check out the new layout

We now sell (more…)

  • 18
  • June
  • 2009
Posted in FranklyMLS 101, Youtube | 1 Comment »

Alert: Short Sales ARE CLOSING! But New Tricks!


They are the best deal in town, by far. More so than bank deals. But if you don’t read this carefully you will be FORKED!

In case you are new to the world of home shopping, there is something called a Short Sale. You need to read the details (more…)

  • 12
  • February
  • 2009
Posted in Buying Advice, FranklyMLS 101, Short Sales | 22 Comments » at 5Million. Now: Streetview, 4x faster, More data

After 5,000,000 page views served and 40,000 Wiki added photos, (Frankly MLS) has done it again.
A new round of 1sts for MLS Search engine features! And you might have been wondering what I was up to.


  1. First with Keyword search of remarks, subdivisions, zips, city, schools, agent name etc. (like Arlington bank owned)
  2. First Wiki site. (more…)
  • 19
  • November
  • 2008
Posted in Buying Advice, FranklyMLS 101 | 15 Comments », 1st to Scrub for Short Sales & Post Article

In a long list of “1sts”, is now the 1st Virginia/DC/MD MLS search engine that scrubs for Short Sales! (maybe the 1st in the nation). Also see my quote today in the
Wash Post, and my other articles defining Short Sales

On the spreadsheet results page, try a search for Alexandria, if you see an asterisk next to the price, that means it is “probably a short (more…)

  • 15
  • June
  • 2008
Posted in Buying Advice, FranklyMLS 101, Short Sales | 21 Comments » 101: DOMM vs DOMP Days On Market

New Series: 101

#1 What is the difference between DOM-M and DOM-P?

Both of these terms refer to Days on the Market for a house for sale.

DOM-M stands for Days on the (more…)

  • 4
  • June
  • 2008
Posted in FranklyMLS 101 | 21 Comments »

The First Wiki MLS: LAUNCHED!

 I am officially launching, the The First Wiki MLS!

Where BUYER AGENTS, in Virginia and DC, from multiple brokerages come together to ADD information and photo albums to listings they visit. MORE DATA & 1,000+ MORE PHOTOS!

THE “OLD 1.0 WAY”: (see all 31 MLS search engines here)

1) One-Way Information. “Here are homes for sale, as marketed by the listing agent. Take it, trust it, or leave it.”

2) Photoless MLS Listings!

Sure they sell for $15,000 less but they are a pain for everyone. Oftentimes foreclosures or a listing by an underpaid or sucky agent have no (more…)

  • 8
  • April
  • 2008
Posted in Buying Advice, FranklyMLS 101, Search the MLS, Wiki MLS | 79 Comments »