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	<title>FranklyRealty.com Trust Me I'm A REALTOR &#187; Staging</title>
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		<title>Boy Is It Hard to Find A Listing Agent/ Realtor in VA</title>
		<link>http://blog.franklyrealty.com/2009/03/virginia-listing-realtor.html</link>
		<comments>http://blog.franklyrealty.com/2009/03/virginia-listing-realtor.html#comments</comments>
		<pubDate>Mon, 09 Mar 2009 05:22:00 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Listing Advice.]]></category>
		<category><![CDATA[Staging]]></category>

		<guid isPermaLink="false">http://franktempblog.wordpress.com/2009/03/09/boy-is-it-hard-to-find-a-listing-agent-realtor-in-va/</guid>
		<description><![CDATA[This is part 1 of a new series on picking a Realtor to list your home in Virginia. Make sure you subscribe to the blog.
Wow, do I feel for you! It is REALLY hard to find a good Listing Agent/Realtor&#8230; anywhere (not just Virginia).
How do I know? Because I&#8217;m going through it right now! I&#8217;m [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_samp466f5a2d598d1ac7.jpg"><img style="margin: 0px 10px 10px 0px; width: 130px; float: left; height: 127px; cursor: pointer;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_samp466f5a2d598d1ac7.jpg" border="0" alt="" /></a>This is part 1 of a new series on <span style="font-weight:bold;">picking a Realtor to list </span>your home in Virginia. Make sure you subscribe to the blog.</p>
<p>Wow, do I feel for you! It is <span style="font-weight:bold;">REALLY hard</span> to find a good Listing Agent/Realtor&#8230; anywhere (not just Virginia).</p>
<p>How do I know? Because I&#8217;m going through it right now! I&#8217;m helping my brother pick a Realtor to sell his house in Texas (yep not doing <a href="http://blog.franklyrealty.com/2007/04/virginia-mls-flat-fee-fsbo-save-20000.html"><span class="blsp-spelling-error">FSBO</span></a> since I want him to net more).</p>
<p>Overcoming his hesitations are EXACTLY like customers here. It is HARD to cut through the BS. Here are some typical questions he had and my answers. (He was amazed that I had a blog post for everything. Also I apologize for jumping around.)</p>
<p>1) I taught him to not fall for the oldest trick in the Realtor book&#8230; the<span style="font-weight:bold;"> </span><a href="http://www.google.com/url?sa=U&amp;start=1&amp;q=http://blog.franklyrealty.com/2008/02/agent-trick-buying-listing-vs-no.html">Buying a Listing Trick</a> (recommend a high price to win the listing, just to drop later, which<span style="font-weight:bold;"> nets the client even less</span>). He got that, so he warned the agents he was talking to that he wanted real pricing and he would <span style="font-weight:bold;">NOT pick</span> based on the highest price.<br />
<a href="http://i68.photobucket.com/albums/i18/franklyfrank1/BeforeAndAfter1-2.jpg?t=1236577097"><img style="margin: 0px 0px 10px 10px; width: 318px; float: right; height: 120px; cursor: pointer;" src="http://i68.photobucket.com/albums/i18/franklyfrank1/BeforeAndAfter1-2.jpg?t=1236577097" border="0" alt="" /></a><br />
2) When he mentioned staging, one Realtor&#8217;s reply was <span style="font-style:italic;">&#8220;<span style="font-weight:bold;">Sure</span> we can do that, or we can list, wait two weeks and <span style="font-weight:bold;color:#009900;">then stage it.</span> That might <span style="font-weight:bold;">save you some money.</span>&#8220;<span id="more-174"></span></span></p>
<p>What! Boy did this tick me off. Made me want to pull my hair out and look like I did before my hair drug medicine (see actual photo of me).</p>
<p>Any good marketer knows that you have<span style="color:#ff0000;"> <span style="font-weight:bold;">one chance to make a great impression</span>.</span> You want all marketing efforts to peak at the same time (even down to the exact best day to list, which I think is Thursday). <span style="color:#006600;font-weight:bold;">80% of your visitors</span> will see your vacant stale house? No way. &#8220;Run from that Realtor!&#8221;</p>
<p>But doesn&#8217;t it sound so good? <span style="font-style:italic;">&#8220;to save you some money.&#8221; </span><span style="font-weight:bold;">Everyone wants to save money!! </span>Even though that might &#8220;cost&#8221; you tens of thousands. Here is a <a href="http://www.youtube.com/watch?v=8X0Eb0sFmXs">video on staging costs</a> (<span class="blsp-spelling-corrected">specifically</span> granite) and calculating your return on investment (staging ROI)</p>
<p><a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_421949167_a2b2301595.jpg"><img style="margin: 0px 0px 10px 10px; width: 116px; float: right; height: 145px; cursor: pointer;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_421949167_a2b2301595.jpg" border="0" alt="" /></a></p>
<p>3) Realtor and <span class="blsp-spelling-error">Stager</span> in one? Some might be offended by this, and go ahead and call me a <span style="font-weight:bold;color:#ff0000;">&#8220;<span class="blsp-spelling-error">Brainist</span>.&#8221;</span> I don&#8217;t think those with a degree in design can do staging full time AND be a full time Realtor. They are completely separate parts of the brain. (I messed up here, I initially had him talk to a combo <span class="blsp-spelling-error">stager</span>/Realtor, but he got the sense that the <a href="http://activerain.com/blogsview/973499/Staging-and-Realtor-in-1"><span style="font-weight:bold;">combo</span>&#8216;er</a>, not to be confused with a<span style="font-weight:bold;"> comb-over</span>, was not a numbers person. The <span class="blsp-spelling-error">combo&#8217;er</span> said, &#8220;my Realtor friend Sally thinks we should price it at <span class="blsp-spelling-error">XYZ</span>.&#8221; That isn&#8217;t what a seller wants to hear.)</p>
<p>Also it is <span style="font-weight:bold;">hard to find a good <span class="blsp-spelling-error">stager</span>/<span class="blsp-spelling-error">redesigner</span>.</span> Some even lie! And you know I&#8217;ll call <a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_r2-d2-princess-leia-hologram.jpg"><img style="margin: 0px 0px 10px 10px; width: 160px; float: right; height: 107px; cursor: pointer;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_r2-d2-princess-leia-hologram.jpg" border="0" alt="" /></a>them out on it. See: <span style="font-size:100%;"><a rel="bookmark" href="http://activerain.com/blogsview/969363/Stagers-Lying-About-Results"><span class="blsp-spelling-error">Stager</span> Caught Lying About &#8220;17 day avg&#8221; Results!</a></span></p>
<p>4) <span style="font-weight:bold;">Find a great <span class="blsp-spelling-error">stager</span></span> 1st and you will<span style="font-weight:bold;"> find a great Realtor</span>. (kinda sounds epic?)<br />
(shameless plug&#8230; earmuffs&#8230; If you are looking for a listing agent in Northern Virginia, MD, DC, then you can skip this step since you already found us&#8230; end shameless plug.)<br />
Whenever I jump into an abyss (non DC area) to help a college friend, or a relative find a Realtor&#8230; I first find a great <span class="blsp-spelling-error">stager</span> (I use <a href="http://activerain.com/"><span class="blsp-spelling-error">ActiveRain</span></a>). I ask the <span class="blsp-spelling-error">stager</span> &#8220;<span style="font-style:italic;">Who uses you frequently and always uses super wide angle photos?&#8221; </span>Man of man this eliminates 97-99% of the Realtors and leaves me with some <span style="font-weight:bold;">great options.</span> I&#8217;m sorry, while it won&#8217;t guarantee anything, if I find a Realtor that<a href="http://blog.franklyrealty.com/2007/03/client-bill-of-rights-can-your-agent.html"> requires all of their <span style="font-weight:bold;">listings be staged</span></a><span style="font-weight:bold;">,</span> I am 99% confident they will not be a <a href="http://www.google.com/url?sa=U&amp;start=2&amp;q=http://blog.franklyrealty.com/2007/01/for-realtors-sucky-listing-agents-i.html"><span class="blsp-spelling-error">Sucky</span> Listing Agent</a>. Ask Dave and Bill, they were thrill when their houses sold in a down market for over what they were expecting.<a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_e53d0af5.jpg"><img style="margin: 0px 0px 10px 10px; width: 101px; float: right; height: 101px; cursor: pointer;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_e53d0af5.jpg" border="0" alt="" /></a></p>
<p>5) Another Realtor wanted to hurry and<span style="font-weight:bold;"> list the property in 48 hours.</span><br />
I told my bro, no fear&#8230; I have a blog post for that too. <span style="font-size:100%;"><a href="http://blog.franklyrealty.com/2007/07/throw-up-listings.html">THROW-UP listings. Do it &#8220;RIGHT,&#8221; Not &#8220;RIGHT NOW!&#8221;</a> I consider this to be a trick. Some Realtors go to some brain-washing Realtor training programs (you know who you are) and they push: #1 GET THE LISTING SIGNED. And &#8220;How many listings did you sign up this week, did you make quota.&#8221; They don&#8217;t really care about <span style="font-weight:bold;color:#ff0000;">getting their client top dollar. </span>They just wanna crank through a mass quantity of deals. Fast, Fast Fast. Sorry, it takes time to do it<br />
right, and doing it right, <span style="color:#ff0000;font-weight:bold;">nets the seller MORE!</span></span><br />
<span style="font-size:100%;"><br />
6) Another hesitation from my brother: &#8220;But I want<span style="font-weight:bold;"> the Realtor that sells everything in the neighborhood</span>.&#8221; While there can be some benefits, I know some VERY <span class="blsp-spelling-error">sucky</span> agents that do a <span class="blsp-spelling-error">crapload</span> of business.<br />
Here is their secret&#8230; They spend $100,000 (yes 5 zeros) sending out postcards endlessly. The postcards look like they are trying to sell <span class="blsp-spelling-error">somebody&#8217;s</span> home. But the inside scoop (which you only get on this blog, so make sure to sign up) is they are NOT marketing the home at all (postcards don&#8217;t sell homes, especially &#8220;sold cards&#8221;). <span style="font-weight:bold;color:#ff0000;">They are MARKETING THEMSELVES NOT THE PROPERTY!</span></span><a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_windowslivewritermetrosquad-c151for.jpg"><img style="margin: 0px 0px 10px 10px; width: 117px; float: right; height: 129px; cursor: pointer;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_windowslivewritermetrosquad-c151for.jpg" border="0" alt="" /></a><span style="color:#000000;font-size:100%;"><span style="color:#ff0000;"><br />
<span style="color:#000000;">They spend a boat load of $ to get you to call them. That in NO WAY <span class="blsp-spelling-corrected">correlates</span> with them being any good at getting you the highest net.</span><br />
<span style="color:#000000;">Why don&#8217;t I get into that business? If the $100k pays for itself, why not? Because it <span class="blsp-spelling-corrected">disgusts</span> m</span></span></span><span style="font-size:100%;"><span style="color:#ff0000;"><span style="color:#000000;">e. I&#8217;ll just blog and</span><span style="color:#006600;font-weight:bold;"><span style="color:#000000;"> </span>save a forest</span>. <span style="color:#000000;">I love flipping through those 4-color magazines in grocery stores. With full page ads &#8220;selling&#8221; homes. That does NOT sell homes, that sells the Realtor and lets them say &#8220;look I will put you in this glossy magazine&#8221; that no buyers look at. They instead use the <span style="color:#6600cc;font-weight:bold;"><span class="blsp-spelling-error">interweb</span>.</span></span></span><span style="font-weight:bold;color:#ff0000;"><br />
</span><br />
<span style="font-weight:bold;">Other BS.</span><br />
7) Don&#8217;t fall for the guy that uses in his pitch &#8220;Google <span class="blsp-spelling-error">XYZ</span> area and look, I&#8217;m #1.&#8221; Like above, that just means they know how to do Search Engine Optimization by hiring a firm in India to write mini articles to get their ranking up.<span style="color:#ff0000;font-weight:bold;"> Search engines do NOT sell your home</span>, but it might get you to contact that Realtor. Sure sounds powerful doesn&#8217;t it? If he can market himself, he can market my home. Yes logical. But no, it is not correlated.</span><br />
As part of that Realtors&#8217; (NOT MINE) <span style="font-style:italic;font-weight:bold;">&#8220;10 questions to ask a Listing agent&#8221;</span><br />
&#8220;How many <span class="il">Buyers</span> are you working <span class="il">with currently</span>? Everybody knows the more <span class="il">buyers</span> your listing agent is working <span class="il">with</span>, the better your chances of selling your property quickly. It will also<br />
affect price because a listing agent <span class="il">with</span> many <span class="il">buyers</span> can establish an auction-like atmosphere where many <span class="il">buyers</span> all bid on your home at the same time.&#8221;</p>
<p>8) I got this from a blog reader today, &#8220;Jake&#8221; thought I&#8217;d like to highlight the BS. This came from a Realtor he was getting a newsletter from (he betrayed me I guess):</p>
<p>Are you kidding me? See pulling out hair photo above. This is such BS. And if it isn&#8217;t, make sure you are not hiring that agent as a buyer agent, because she just admitted she is going to screw you if you buy her listing. (Meanwhile I tell buyers <a href="http://blog.franklyrealty.com/2008/08/staging-required.html">NOT to buy my listings</a>)</p>
<div class="post-body">
<p>9) <span style="font-weight:bold;">Not all Real Estate <span class="blsp-spelling-error">bloggers</span> are good Realtors.</span> (and vice <span class="blsp-spelling-error">versa</span>). Ha, this is worthy of another full post.</p>
<p>I had a prospective buyer (from my blog) call me and say he was hesitant because he used a New York Realtor that was a <span style="font-weight:bold;">well-read blogger</span>, but they ultimately<span style="font-weight:bold;"> didn&#8217;t think he was any good</span>.</p>
<p>On the flip side, I had a buyer that wanted a recommendation for a Realtor in another town. I gave her a great Realtor&#8217;s name. But the seller didn&#8217;t want to use that Realtor&#8230; because <span style="font-weight:bold;color:#ff0000;">she didn&#8217;t have a blog.</span> Too funny. I have been bugging her to start one, but she says she isn&#8217;t a witty writer. Also she gets tons of referral from satisfied prior clients and is happy with her deal flow. Kudos to her!</p>
<p><span style="font-weight:bold;">Morale: not all Realtor <span class="blsp-spelling-error">bloggers</span> suck, and not all non-blogger Realtors don&#8217;t suck</span>. (got that?)</p>
<p><span style="font-weight:bold;">So the bottom line is I feel for you. </span>It is tough. So much trash to weed through. All I can say is if you read this far into the blog post, you are doing your homework and I commend you. Class 2 is for you to read the rest of my <a href="http://blog.franklyrealty.com/search/label/Listing%20Advice.">Listing Agent Advice</a> posts. ;-)</div>
<p>Wish me luck with my brother, and a blogger loves his <span class="blsp-spelling-error">commenters</span>, even if you say &#8220;hi, thanks.&#8221;<br />
Sign up for more progress reports on my brother&#8217;s listing.</p>
<p><strong>Written by Frank Borges LL0SA</strong><br />
Broker <a href="http://franklyrealty.com/"><span class="blsp-spelling-error">FranklyRealty</span>.com</a><br />
Owner <a href="http://franklymls.com/"><span class="blsp-spelling-error">FranklyMLS</span>.com</a></p>
<p>Please report typos.<br />
Brain photo by<span style="font-weight:bold;"> </span><a title="Link to Gaetan Lee's photostream" href="http://www.flickr.com/photos/gaetanlee/"><span class="blsp-spelling-error">Gaetan</span> Lee</a></p>
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblog.franklyrealty.com%2F2009%2F03%2Fvirginia-listing-realtor.html"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblog.franklyrealty.com%2F2009%2F03%2Fvirginia-listing-realtor.html" height="61" width="51" /></a></div>]]></content:encoded>
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		</item>
		<item>
		<title>Don&#8217;t Buy Our Listings! Staging Required</title>
		<link>http://blog.franklyrealty.com/2008/08/staging-required.html</link>
		<comments>http://blog.franklyrealty.com/2008/08/staging-required.html#comments</comments>
		<pubDate>Tue, 05 Aug 2008 18:40:00 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Listing Advice.]]></category>
		<category><![CDATA[Staging]]></category>

		<guid isPermaLink="false">http://franktempblog.wordpress.com/2008/08/05/dont-buy-our-listings-staging-required/</guid>
		<description><![CDATA[Don&#8217;t Buy Our Listings!?
Why?
Because they are Too pretty. Too staged. Too well marketed.
Our listings NET sellers more (not buyers). Many agents will tell the sellers, &#8220;I can get you top dolla&#8216; &#8220; (or they BUY a listing)  and then turn around and tell buyers &#8220;this is a great &#8216;deal&#8217;!&#8221;
Well, you can&#8217;t have it both [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_6f175bed.jpg"><img style="float: left; cursor: pointer; width: 200px; margin: 0 10px 10px 0;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_6f175bed.jpg" border="0" alt="" /></a><span style="font-weight:bold;font-style:italic;">Don&#8217;t Buy Our Listings!?</span><br />
Why?<br />
<span style="color:#009900;font-weight:bold;">Because they are Too pretty. Too staged. Too well marketed.</span></p>
<p>Our listings <span style="font-weight:bold;">NET sellers more</span> (not buyers). Many agents will<span style="font-weight:bold;"> tell the sellers</span>, <span style="font-style:italic;">&#8220;I can get you top <span class="blsp-spelling-error">dolla</span>&#8216; &#8220;</span> (or they <a href="http://blog.franklyrealty.com/2008/02/agent-trick-buying-listing-vs-no.html">BUY a listing</a>)  and then turn around and<span style="font-weight:bold;"> tell buyers</span> <span style="font-style:italic;">&#8220;this is a great &#8216;deal&#8217;!&#8221;</span></p>
<p><span style="font-weight:bold;color:#ff0000;">Well,</span> <span style="color:#ff0000;font-weight:bold;">you can&#8217;t have it both way</span><span style="color:#ff0000;font-weight:bold;">s.</span><br />
<span style="color:#ff0000;font-weight:bold;">Is it a good deal for the seller or the<span id="more-165"></span> buyer?</span><br />
(like this 2 faced Realtor<a href="http://www.youtube.com/watch?v=O2_InqWiLPg"> commercial</a>)</p>
<p>Am I worried that this post might<span style="font-weight:bold;"> turn away buyers for our listings</span>? Nah.</p>
<ol>
<li>Does anybody really read this?</li>
<li>People buy from the <span class="blsp-spelling-error">MLS</span>, not blogs</li>
<li>3<span class="blsp-spelling-error">rdly</span> (is that a word) they know I&#8217;m exaggerating (a little).</li>
<li><span class="blsp-spelling-error">Lasterly</span> (now that I know is not a word) the buyers will be compelled in our trance, like bu<a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_1b770607.jpg"><img style="float: right; cursor: pointer; width: 165px; height: 110px; margin: 0 0 10px 10px;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_1b770607.jpg" border="0" alt="" /></a>gs into a zapper, and this post won&#8217;t matter. <span style="font-weight:bold;color:#ff0000;">They will love the place and still HAVE to have it.</span></li>
</ol>
<p>(shameless ad coming on..) <a href="http://franklyrealty.com/"><span class="blsp-spelling-error">FranklyRealty</span>.com</a> is the only Real Estate Company in Virginia (and probably the USA) that <span style="font-weight:bold;">requires staging for each listing</span>. All part of our slogan <a href="http://blog.franklyrealty.com/2007/03/client-bill-of-rights-can-your-agent.html" target="newsss">Excellence Comes Standard <span>TM</span></a>.</p>
<p>Do we lose business from it? You betcha. Not only do we lose clients that want to<a href="http://blog.franklyrealty.com/2007/07/throw-up-listings.html"> just <span style="font-weight:bold;">throw it up</span> on the <span class="blsp-spelling-error">MLS</span></a>, but also agents that were considering joining but were scared to lose clients. (His current listing should have been staged,<span style="font-weight:bold;"> it wasn&#8217;t, and now it just sits</span>).<a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_1e49e8de.jpg"><img style="float: right; cursor: pointer; width: 200px; margin: 0 0 10px 10px;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_1e49e8de.jpg" border="0" alt="" /></a></p>
<p>I also lose watching a deal that we &#8220;lose&#8221; and watch it<span style="font-weight:bold;"> sit&#8230; and sit&#8230; and sit.</span></p>
<p>Why require this? Because:</p>
<ol>
<li>It works and</li>
<li>So few do it.</li>
</ol>
<p>Upon reviewing 400 homes in <a href="http://franklymls.com/default.aspx?m=R&amp;h=800K&amp;s=arlington">Arlington</a> Virginia from $350k to $800 on the <span class="blsp-spelling-error">MLS</span>.</p>
<ul>
<li>Over 400 homes</li>
<li>Only <span style="font-weight:bold;">7</span> had 30 photos (our <span class="blsp-spelling-error">MLS&#8217;s</span> maximum) and of those</li>
<li>Only <span style="font-weight:bold;">4</span> of those had staging.</li>
<li>75% (3) of those were our<span style="font-weight:bold;"> listings.</span> (see <a href="http://franklymls.com/default.aspx?m=I&amp;h=800K&amp;s=franklyrealty">them here</a>)</li>
</ul>
<p>Still wanna go with the big boys? If you do, pick any of the them that did a great job on <span class="blsp-spelling-error">th</span><a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_7b66ab34.jpg"><img style="float: right; cursor: pointer; width: 142px; height: 106px; margin: 0 0 10px 10px;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_7b66ab34.jpg" border="0" alt="" /></a>e 393 listing.<br />
<span style="color:#009900;font-weight:bold;">Quantity matters right?!</span></p>
<p>Hello! <span style="font-weight:bold;color:#ffff00;"><span style="color:#ff6600;">Wake up!</span> </span>We are in a &#8220;buyer&#8217;s market&#8221; with competition from dumpy bank listings, it is a no <span class="blsp-spelling-error">brainer</span>.</p>
<p><span style="font-style:italic;">(<span class="blsp-spelling-error">sidenote</span>: Buyers, we should get you a smelly bank place and make it look like nicely staged place. Or save <a href="http://blog.franklyrealty.com/2007/11/buyers-dont-skip-photoless-listings.html">$15,000 buying a photoless</a> listings)</span></p>
<p>Now I would rattle off stats offered by the staging world about selling for <a href="http://www.google.com/search?num=50&amp;hl=en&amp;client=firefox-a&amp;rls=org.mozilla%3Aen-US%3Aofficial&amp;hs=kxR&amp;q=%226+percent+over+list+price.%22+staging&amp;btnG=Search">6% more</a>, but I don’t believe in stats. Instead I see as a buyer agent, that only <span style="font-weight:bold;color:#ff0000;">1 in 30-50 properties are staged</span> (and only 1 other non-Frankly listing out of 400 was staged and had 30 photos) and my buyers love them (but I prefer they <span style="font-weight:bold;color:#ff0000;">get the stinky <span class="blsp-spelling-error">unstaged</span> home</span>).</p>
<p>And when I do my listings, the buyers at open houses comment <span style="font-style:italic;">“do those drapes come with the house.”</span> You shouldn&#8217;t be looking at drapes when you buy a house&#8230; but people do! I even had one buyer look at a listing and<span style="font-weight:bold;color:#ff0000;"> fell in love with the <span class="blsp-spelling-error">décor</span></span> in the bathroom and subsequently bought the townhouse.</p>
<p>I recently<span style="font-weight:bold;color:#ff0000;"> sold my Mom’s house</span> and I did more than staging (about 60% of our clients do more than just staging). Here we did about <span style="color:#009900;font-weight:bold;">$17K in redesign</span> on a 27 year rental (I hate construction, so it was 100% outsourced). If I <span class="blsp-spelling-error">didn</span>’t believe in staging, would I still have <span style="font-weight:bold;">required my Mom to do it?</span> As I mentioned in my &#8220;best ever&#8221; post: <a href="http://blog.franklyrealty.com/2008/07/frankly-cra.html">Frankly <span class="blsp-spelling-error">CRA</span></a>, we got:</p>
<div style="text-align:center;"><span style="font-weight:bold;">100% of LIST <span class="blsp-spelling-error">PRI</span></span><span style="font-weight:bold;">CE in 4 days &amp; 3 agents said it was <span style="color:#ff0000;">overpriced</span>. </span></div>
<p><a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_50eeddb7.jpg"><img style="float: left; cursor: pointer; width: 121px; height: 161px; margin: 0 10px 10px 0;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_50eeddb7.jpg" border="0" alt="" /></a></p>
<p>My best friend in <span style="font-weight:bold;">Chicago</span> wanted to sell his place and needed advice. He is the “Frank tell me exactly what to do” type. I believe in staging so much, <span style="font-weight:bold;">I </span><img alt="" /><br />
src=&#8221;http://s68.photobucket.com/albums/i18/franklyfrank1/th_ad67de7c.jpg&#8221; align=&#8221;right&#8221; /&gt;<span style="font-weight:bold;">worked backwards. </span>I went to a top <span class="blsp-spelling-error">stager</span> in Chicago and said, “Got any tech savvy Realtors that stage?” He recommended<a href="http://64.233.169.104/search?q=cache:veo8ZnSfhDMJ:www.realtor.org/archives/featurejune08_30u30_index+Eugene+Fu+realtor+magazing&amp;hl=en&amp;ct=clnk&amp;cd=2&amp;gl=us&amp;client=firefox-a"> Eugene <span class="blsp-spelling-error">Fu</span></a> (A year later featured as a top agent under 30 in Realtor magazine)<span style="font-weight:bold;color:#ff0000;">. Sold in four days for $10K over list.</span></p>
<p>My <span style="font-weight:bold;">sister </span>is about to sell in Seattle. What do I beat into her?<span style="font-weight:bold;"> Staging </span>(she was already sold at <span style="font-style:italic;">Hello</span> after seeing my <a href="http://www.youtube.com/watch?v=Al7YgVM0wFw">mother’s house transformed</a>).</p>
<p>While “staging” is the minimum that we require, more often than not there is some more serious re-designing needed. Sometimes granite, sometimes new appliances, chair rails, etc. Usually not new cabinets or new windows. Not just your <a href="http://www.amazon.com/gp/search?ie=UTF8&amp;keywords=staging&amp;tag=frareablo-20&amp;index=blended&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">$25 staging book</a> and a box of <span class="blsp-spelling-error">hodge</span> <span class="blsp-spelling-error">podge</span> junk from Kmart (so <span style="font-weight:bold;">yes, even staging has levels of service</span>).</p>
<p><span style="font-weight:bold;color:#ff0000;">So why require it?</span> Because (<span style="font-style:italic;">warning, cheesy line coming up!</span>) <span style="font-weight:bold;color:#ff0000;">my clients are like family</span><span style="color:#ff0000;">*.</span> (<span style="font-style:italic;">Told ya</span>! <span style="font-style:italic;">* Yes that was a joke, I don&#8217;t talk like that</span>)</p>
<p>No seriously if I make my <span style="font-weight:bold;">best friend, mom, and sister stage</span>, how am I going to let a client say, “Nah, just put it on the <span class="blsp-spelling-error">MLS</span> and see what happens?”</p>
<p>Actually even my mom said that.<span style="font-weight:bold;"> I said, “nope, all or nothing.”</span></p>
<p>So while it might lose us signed listing agreements, at least our stuff sells faster and for more.</p>
<p>Like what you read? Subscribe via email (upper right of<a href="http://blog.franklyrealty.com/"> blog</a>) or forward it. Don&#8217;t like it? Then comment.</p>
<p><span style="font-weight:bold;">- Written by Frank Borges LL0SA- </span><a href="http://franklyrealty.com/"><span class="blsp-spelling-error">FranklyRealty</span>.com</a></p>
<p><span style="font-style:italic;">(Disclaimer: Now don’t get me wrong. You can’t just wave a staging wand and it is sold automatically. Other things matter, like proper pricing (not under pricing) and (see entire blog section on listings) sometimes a staged place won’t sell, but it works enough to require it.)<br />
<span style="font-size:85%;"><br />
</span></span><span style="font-size:85%;"><span class="blsp-spelling-error">Photcredits</span>: Don&#8217;t buy by <a href="http://www.flickr.com/photos/whatwhat/32023094/"><span class="blsp-spelling-error">WhatWhat</span></a>, Chicago by <a href="http://www.flickr.com/photos/laffy4k/53100874/"><span class="blsp-spelling-error">Laffy</span>4k</a> Bug light by <a href="http://http//www.flickr.com/photos/lara68/1012965006/">Lara68</a> , sit by<a title="Link to naraekim0801's photostream" href="http://www.flickr.com/photos/15267290@N03/"> <span class="blsp-spelling-error">naraekim</span>0801</a> , Wake up by <a href="http://www.flickr.com/photos/galapogos/385049655/"><span class="blsp-spelling-error">galapogos</span></a></span></p>
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		<title>Dec vs. Jan. When to LIST Your Home.</title>
		<link>http://blog.franklyrealty.com/2007/11/list-dec-vs-jan.html</link>
		<comments>http://blog.franklyrealty.com/2007/11/list-dec-vs-jan.html#comments</comments>
		<pubDate>Tue, 27 Nov 2007 06:20:00 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Listing Advice.]]></category>
		<category><![CDATA[Staging]]></category>

		<guid isPermaLink="false">http://franktempblog.wordpress.com/2007/11/27/dec-vs-jan-when-to-list-your-home/</guid>
		<description><![CDATA[Part 2 to my: Current Sellers &#8220;Wait Till Spring&#8221;? Yeah Right. Lose $10,000, which focuses on sellers that put their home on the market around September and whether they are better off trying to get a deal done in December, vs waiting until Spring to get a higher price. My data showed that they got [...]]]></description>
			<content:encoded><![CDATA[<p>Part 2 to my: <a rel="bookmark" href="http://www.blogger.com/blogsview/285229/Current-Sellers-Wait-Till">Current Sellers &#8220;Wait Till Spring&#8221;? Yeah Right. Lose $10,000, </a>which focuses on sellers that put their home on the market around September and whether they are better off <strong><span style="color:#ff0000;">trying to get a deal done in December, vs waiting until Spring to get a higher price.</span></strong> My data showed that they got<span style="color:#009900;"> </span><strong><span style="color:#009900;">$10,000 LOWER</span> if they waited until Spring.</strong></p>
<p align="center"><span style="text-decoration: underline;"><strong>The question that I still have is:</strong></span></p>
<p><strong>If you have a home for sale that is &#8220;ready&#8221;</strong> (a <a href="http://blog.franklyrealty.com/2007/07/throw-up-listings.html">fully staged Arlington Virginia Home</a>),<strong> are you better off <span id="more-145"></span>waiting until January 1st</strong> (or Spring) <strong>to list your house?</strong></p>
<p><strong>LIST TODAY (Dec 1st) PROS: </strong></p>
<ol>
<li>Inventory is lower,<span style="color:#cc0000;"> </span><span style="color:#ff0000;">less to choose from</span> for buyers.</li>
<li>Everything seems stale and leftover. Maybe put a hot listing on, and those that are actively looking will jump on it, even in December?</li>
</ol>
<p><strong>LIST TODAY CONS:</strong></p>
<ol>
<li>Fewer buyers. There are <span style="color:#ff0000;">2x the # of buyers (lookers) in Jan Vs Dec.</span></li>
<li><img src="http://i68.photobucket.com/albums/i18/franklyfrank1/da7fa175.gif" alt="" width="320" height="124" />Source Google Trends: <a href="http://google.com/trends?q=mls+homes&amp;ctab=0&amp;geo=all&amp;date=all&amp;sort=0" target="_blank">MLS HOMES</a></li>
<li>The more Days on the Market, the <span style="color:#ff0000;">lower the price tends to go.</span> You have a better chance of selling your house the first week it is listed, especially if you can get 2 interested parties.</li>
<li>A TON MORE LISTINGS in Jan. Yes there is more demand (buyers) but there is a <strong>TON MORE SUPPLY</strong>.</li>
</ol>
<hr /><span style="color:#000000;">So<strong> </strong>I ran some numbers (I don&#8217;t really trust n</span><span style="color:#000000;">umbers, but lets see&#8230;).<br />
</span></p>
<p><span style="color:#000000;">I looked at all homes in Arlington that <strong>were listed on 12-1-06 through 12-10-06</strong> (Dec Listed) and compared how they did to listings that were <strong>put on the market 1-1-07 through 1-10-07</strong> (Jan Listed), this is what I found:</span></p>
<p><img style="display:block;cursor:hand;text-align:center;margin:0 auto 10px;" src="http://4.bp.blogspot.com/_WXecsoUuRy0/R0u892jvkZI/AAAAAAAAEqg/8Ps1zPLXekU/s320/chartdom.gif" border="0" alt="" />This shows me:</p>
<ul>
<li>There are <span style="color:#ff0000;"><strong>20% more new listings in Jan</strong></span> vs Dec. (vs 100% more traffic from buyers)</li>
<li>Homes sold <strong><span style="color:#ff0000;">30% faster</span></strong> in Jan</li>
<li>Homes listed in January were <span style="color:#ff0000;">40% MORE likely to sell within 2 weeks.</span></li>
<li><strong>BUT The actual % of Original Price was <span style="color:#ff0000;">only .3% difference</span> </strong>($1,500 on a $500k place).</li>
<li>The Median price was $100k off, that doesn&#8217;t mean homes went up 20%, just the type of home was a little different. I pretty much ignored that number.</li>
</ul>
<p>Based on these numbers, with most weight placed on the % of list,<strong> I think it doesn&#8217;t really matter when you list it.</strong> I&#8217;ve said this about <a href="http://blog.franklyrealty.com/2007/09/attn-market-timers-exact-best-day-to.html">Market Timing for buyers</a>, I guess it applies for sellers too.</p>
<p>Supply and demand already works itself out, <strong><span style="color:#009900;">I still don&#8217;t believe you can BEAT the market</span>.</strong> (ie more buyers, and more listings).</p>
<p><strong>But Frank, you said Dec was better for buyers</strong><strong>!</strong></p>
<p>Yep, my <a href="http://blog.franklyrealty.com/2007/09/attn-market-timers-exact-best-day-to.html">Market Timing for buyers</a> post says that you shouldn&#8217;t time the market, but if you find yourself in Dec, you might get a better deal since there are fewer buyers. <span style="color:#ff0000;"><strong>I guess that might NOT be true after all. <span style="color:#6600cc;">Sorry about that.</span></strong></span><br />
<strong></strong></p>
<p><strong>- Written by Frank Borges LL0SA-</strong> Broker FranklyRealty.com (please report typos)</p>
<p>Also see Jeff Royce&#8217;s <a href="http://novaproperty.blogspot.com/2007/11/taking-your-house-off-market-for-winter.html">Taking Your House off the Market for Winter?</a></p>
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		<title>THROW-UP listings. Do it &#8220;RIGHT,&#8221; Not &#8220;RIGHT NOW!&#8221;</title>
		<link>http://blog.franklyrealty.com/2007/07/throw-up-listings.html</link>
		<comments>http://blog.franklyrealty.com/2007/07/throw-up-listings.html#comments</comments>
		<pubDate>Sat, 21 Jul 2007 21:57:00 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Don't Miss Best Of]]></category>
		<category><![CDATA[Listing Advice.]]></category>
		<category><![CDATA[Staging]]></category>

		<guid isPermaLink="false">http://franktempblog.wordpress.com/2007/07/21/throw-up-listings-do-it-right-not-right-now/</guid>
		<description><![CDATA[Ever heard the phrase &#8220;Hurry up and wait&#8221;?
How about the bastard cousin: &#8220;If you hurry up, expect to wait.&#8221;? Not as catchy?
Anyhow, the fastest way to sell a house is to slooooooow doooooooown and do it right from the beginning. A rushed job will NET you less and take 3 times longer to sell.
A month ago [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_e53d0af5.jpg" alt="" align="left" />Ever heard the phrase <strong>&#8220;Hurry up and wait&#8221;?</strong></p>
<p>How about the bastard cousin: <strong>&#8220;If you hurry up, expect to wait.&#8221;</strong>? Not as catchy?</p>
<p>Anyhow, the fastest way to sell a house is to slooooooow doooooooown and do it right from the beginning. A rushed job will NET you less and take 3 times longer<span id="more-130"></span> to sell.</p>
<p>A month ago I was contacted by a seller that wanted their house on the MLS tomorrow!</p>
<p>In one day! Could I have done it? Could I have thrown it up on the MLS? Sure, but it would look like throw up, and that doesn&#8217;t sell&#8230; slowly. And no you can&#8217;t just put it up quickly and make it better later (I&#8217;ll explain later). So, I had to send her elsewhere&#8230;</p>
<p>Time and time again, the seller wants to have it sold yesterday. I don&#8217;t blame you!  T<img src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_4f19d39f.jpg" alt="" width="160" height="105" align="right" />he process is pretty stressful, and the faster you can unload the property, the better, right?  Here is where the counterintuitive part kicks in&#8230; you sell it FASTER if you give your agent, stager, and sometimes painters and photographers the proper amount of time to get everything done <strong>perfectly straight out of the gate.</strong></p>
<ul>
<li><strong>Put all of your efforts behind the first weekend LAUNCH! </strong></li>
</ul>
<p>The best way to sell a place is to have 2 offers. Yeah, maybe a bidding war will occur, but I&#8217;m talking about getting that extra nudge to make 1 of the 2 interested parties put in an offer.</p>
<p>The best way to do that is to:</p>
<p>a) have a delicious product.</p>
<p>b) compress mos<img src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_812d5b32.jpg" alt="" width="131" height="110" align="left" />t of your efforts into the first &#8220;launch&#8221; of your product.</p>
<p>Microsoft doesn&#8217;t release a new big software and THEN advertise slowly. They are <strong>like a fireworks display in reverse. </strong>They start with the grand finale. They have a HUGE media blitz up front. You need that for your home. (this is also one of the reasons why it hurts you to &#8220;try it&#8221; FSBO for a couple of weeks, you deflate the parade, read: <a href="http://franklyrealty.blogspot.com/2007/04/virginia-mls-flat-fee-fsbo-save-20000.html" target="neswsss">Go FSBO! Save $20,000! Realtor Tells All!</a>)</p>
<ul>
<li><strong>List EXACTLY on Wednesday  night or Thursday. </strong></li>
</ul>
<p>If your Realtor says &#8220;so when you think you wanna have your listing thingy up?&#8221;  Please fire them and go to the phonebook and pick the first alphabetically listed agent, chances are, they will be better.</p>
<p>Why Wed/Thur? Email alerts for new listings are automatically sent around midnight to home buyers that have signed up through various <a href="http://www.homesdatabase.com/frankly" target="_blank">MLS searching</a> services. If you list on Friday at noon, everyone getting alerts at work will see them on Monday. After your &#8220;weekend launch!&#8221; If you list on Monday, the lead time is too long before the exciting weekend. You might have some interested parties, but why not compress the interest to a few days and make your house seem more appealing? Also sometimes you can kill your chances for a bidding war as those fast buyers tend to give Thursday deadlines, before the weekend push. So yes, given the choice to rush a listing in on Sat, versus waiting until the following Wed, I think waiting will sell your house faster!  <em>(Ok, maybe I&#8217;m a little too into the psychological science of selling, but I have seen it work) </em></p>
<p>Here are some made up stats of mine:</p>
<ul>
<li><strong>80% of your visitors will see your place in the first 10 days. </strong></li>
</ul>
<p>At any point in time<img src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_cd2d4930.jpg" alt="" width="120" height="97" align="left" /> there are a certain number of buyers waiting on the sidelines for a home to go on the MLS in a certain zip code. They have MLS email alerts set up. Once it hits, that backlog of buyers will see your house within the first 10 days.  These are the best buyers since they probably have been looking for a while and are ready to act on the perfect house.</p>
<p>After those 10 days, <strong>traffic will tank.</strong> You might first blame the agent thinking that they have slowed down their marketing efforts, but that probably isn&#8217;t the case. Now you have to to wait for newcomers into the market. And the longer it sits, the higher the chances it will sit even longer!</p>
<ul>
<li><strong>You only get 1 chance to impress!</strong><strong> </strong></li>
</ul>
<p>If you throw up the listing and it has no photos, only a couple of photos, ugly photos, unstaged photos, the potential buyers will see your place and hit the delete button. Maybe only to reconsider you again when the next alert hits, your price drop (alerts are sent out for new listings and price drops).</p>
<ul>
<li><strong>Sidetip: Never list &#8220;freshly painted&#8221; in your remarks. </strong></li>
</ul>
<p>Also people don&#8217;t like places that appear fixed up just for the sale. Why would you highlight &#8220;this place used to be a dump and a rental.&#8221; Instead, just let them come in and in their mind think &#8220;wow the former owner was meticulous.&#8221; Which scenario gives you a better warm and fuzzy? A good agent and stager <strong>will manipulate that feeling to the seller&#8217;s benefit. </strong>(all part of our master plan)</p>
<ul>
<li><strong>Staging takes time! (see <a href="http://franklyrealty.blogspot.com/2007/04/test.html">Bidding Wars? It&#8217;s The Staging Stupid!!</a>) </strong></li>
</ul>
<p>Whi<img src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_62af5899.jpg" alt="" width="80" height="97" align="left" />le I used to think staging was swinging past Target and picking up $100 worth of junk and plastic flowers, it is so much more (<em>and now I&#8217;m learning that there is a huge difference between a 2-day certified &#8220;stager&#8221; and a design degreed professional. It makes a difference, that difference nets you more</em>. <em>Blog coming soon</em>.). Actually we recommend taking staging a step further and oftentimes undergoing light construction and repainting. Each house is different, but it takes time to do it right. Expecting designers to work their magic in one day would <strong>overflow mental institutions across America! </strong></p>
<p>It takes some time to get things down right. Maybe a week, maybe two weeks or more, if we need to coordinate a team of workers to work on your house.  Maybe one day there will be a drive through MLS service that can get the stager out to the house within the first hour, and the construction crew out by hour 3 and photography etc etc. (Sounds like a reality show to me: <em>&#8220;Ready to Sell in 4 hours!&#8221;</em>)</p>
<p><strong>Oh and that seller that wanted the &#8220;rush job,&#8221; her place is still for sale, and she has already dropped her price $10,000. </strong></p>
<p>Bottom line is, we understand that you want to sell it as fast as possible, but lets take a moment, breathe and <strong>do it RIGHT, Not RIGHT NOW! And net you more, and faster!<br />
</strong></p>
<p><strong>- Written by Frank Borges LL0SA- Broker/ Realtor <a href="http://www.franklyrealty.com/" target="_blank">FranklyRealty.com<br />
</a></strong></p>
<p><a href="http://youtube.franklyrealty.com/" target="new"></a></p>
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		<title>Bidding Wars? It&#8217;s The Staging Stupid!!</title>
		<link>http://blog.franklyrealty.com/2007/05/test.html</link>
		<comments>http://blog.franklyrealty.com/2007/05/test.html#comments</comments>
		<pubDate>Tue, 01 May 2007 03:38:00 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Listing Advice.]]></category>
		<category><![CDATA[Staging]]></category>

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		<description><![CDATA[First of all, a shout out to Megan (FranklyRealty.com Realtor) for her most recent bidding war in Old Town Alexandria. Sold in 3 days, $13k over list. Photos at 1322Princess.com. One key to her success&#8230; Staging! (see bottom for before &#38; after photos)
So, a buddy of mine in Chicago wanted to sell his place and [...]]]></description>
			<content:encoded><![CDATA[<p><img style="width: 138px; height: 118px;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_503be3e7.gif" alt="" align="left" /><a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_6fe447d9.jpg"><img style="float: right; cursor: pointer; width: 139px; height: 96px; margin: 0 0 10px 10px;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_6fe447d9.jpg" border="0" alt="" /></a><br />
First of all, a shout out to <a href="http://www.realtormegan.com/" target="ss">Megan</a> (FranklyRealty.com Realtor) for her most recent <span style="color:#006600;font-weight:bold;">bidding war</span> in Old Town Alexandria. <span style="font-weight:bold;">Sold in 3 days, $13k ov</span><span style="font-weight:bold;">er list. </span>Photos at <a href="http://www.1322princess.com/">1322Princess.com</a>.<span style="font-weight:bold;"> One key to her</span><span style="font-weight:bold;"> success&#8230; Staging! </span>(see bottom for before &amp; after<a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_612e85de.jpg"><img style="float: right; cursor: pointer; width: 136px; height: 51px; margin: 0 0 10px 10px;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_612e85de.jpg" border="0" alt="" /></a> photos)</p>
<p><span style="font-weight:bold;color:#ff0000;">So, a buddy of mine in Chicago wanted to sell</span><span style="font-weight:bold;color:#ff0000;"> his place </span><span style="font-weight:bold;color:#ff0000;">and he wanted my help deciding the best route to get the highest net.</span></p>
<p>He, <strong>like almost every person<span id="more-126"></span> in the United States NEEDS that last $5-15k</strong>.<br />
<span><br />
At first he wanted to<span style="font-weight:bold;"> &#8220;save&#8221; and sell it by owner</span>. I, the oftentimes Anti-Realtor, told him NOT to take this approach <em>(I guess I am more of an ANTI-SUCKY-ASS-AGENTS agent) read my<a href="http://franklyrealty.blogspot.com/2007/04/virginia-mls-flat-fee-fsbo-save-20000.html"> Save $20,000 </a>blog. </em> </span></p>
<p>So I told him I&#8217;d find him a <span style="font-weight:bold;">great Realtor </span>(no I didn&#8217;t take a cut).</p>
<p>First I had him email me a couple agents that he knew of, and I did a stealth interview of the agent. There I was, an agent from Virginia, and this Realtor was still feeding me B.S.</p>
<p style="text-align:center;font-weight:bold;color:#ff0000;">Actual B.S. Ad:</p>
<p><a href="http://i68.photobucket.com/albums/i18/franklyfrank1/e52612c4.jpg"><img style="display: block; text-align: center; cursor: pointer; width: 411px; height: 294px; margin: 0 auto 10px;" src="http://i68.photobucket.com/albums/i18/franklyfrank1/e52612c4.jpg" border="0" alt="" /></a></p>
<p><span style="font-weight:bold;">Are you kidding me?</span><a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_02d09300.jpg"><img style="float: left; cursor: pointer; width: 112px; height: 120px; margin: 0 10px 10px 0;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_02d09300.jpg" border="0" alt="" /></a></p>
<p>His marketing materials boasted that they put your house on <span style="font-weight:bold;">600 websites</span> and they put your house in front of<span style="font-weight:bold;"> 700 million home buyers</span>. I recently read in BusinessWeek that <span style="font-weight:bold;">India now has 50 million internet users. </span>Thank God they can all see my friend&#8217;s condo!  I hate marketing that is just short of flat out lying and meant to confuse customers, or to play the <span style="font-weight:bold;">&#8220;I have a longer checklist than yours&#8221;</span> contest.</p>
<p><span style="color:#ff6600;font-weight:bold;">Realtor Trick: Do not fall for the &#8220;my checklist is longer than his&#8221; trick. </span></p>
<p>Oh and that 600 websites&#8230; as I suspected (after calling him out on it), he only puts it onto this thing called the <strong>&#8220;M&#8221; &#8220;L&#8221; &#8220;S&#8221;</strong> (ever heard of it?) and <span style="font-weight:bold;">the 599 other websites pull from the MLS</span> and rebroadcast the data (<span style="font-style:italic;">in other words all Realtor get on the same 600 websites</span>).</p>
<p>So I was on my own. I looked to <a href="http://activerain.com/">ActiveRain</a> to get a good Chicago Realtor.</p>
<p>I didn&#8217;t care too much for the agents that were on here in Chicago (no particular reason, nothing stood out), so what does one do&#8230;.</p>
<p><span style="color:#ff0000;font-weight:bold;"> I found the PERFECT solution for finding a great agent! </span><span style="text-decoration: underline;"><strong>GO TO A STAGER!! </strong></span> I went to a top stager and asked him <em>&#8220;Give me some names of agents that have used you. By merely using you, they are 99% ahead of the game and they &#8216;get it&#8217;, and they will help my friend net more.&#8221;</em><span><span><a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_9d7f43d5.jpg"><img style="float: right; cursor: pointer; width: 70px; height: 84px; margin: 0 0 10px 10px;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_9d7f43d5.jpg" border="0" alt="" /></a></span></span></p>
<p><a href="http://s68.photobucket.com/albums/i18/franklyfrank1/th_15c44cac.jpg"><img style="float: left; cursor: pointer; width: 89px; height: 89px; margin: 0 10px 10px 0;" src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_15c44cac.jpg" border="0" alt="" /></a><em><span style="font-weight:bold;color:#ff0000;">Blog update 5-2-07:</span> &#8220;Somebody asked me, <span style="font-weight:bold;">what is a stager</span>.&#8221; Staging is a</em><em> trademarked word, you can go to www.StagedHomes.com for more info. Staging can include anything from nicely laid out nick naks (my stager is gonna kill me if she saw that as a definition to what she does) to light construction.<span style="font-weight:bold;"> </span></em><span><em>You know how the iPod and Mac&#8217;s use design to attract buyers? Kinda like that! </em></span><em><span style="font-weight:bold;">Bottom line is staging makes buyer&#8217;s drewl and BUY!</span><br />
</em></p>
<p>Sure enough, I found him a GREAT Realtor, and my buddy got the property staged. The agent was young, but sharp, he got it. And low and behold&#8230;</p>
<p style="font-weight:bold;color:#ff0000;">it sold in 4 days for OVER what he wanted (net) to get FSBO and it got <strong>bid up $7k &#8211; $10k over what he wanted.</strong></p>
<p style="font-weight:bold;color:#33cc00;">More CA$H = he couldn&#8217;t be more excited.</p>
<p>Thank you stagers! How do we get more customers to take a HANDS-OFF approach and just say &#8220;Do what you need to do&#8221; and not debate every $500?</p>
<p>Sellers, call their references. So few people do this. If they are a good stager and they say that hardwood floors will sell  your place, do it. That $2k-3k will come back to you 3-5 fold.</p>
<p> </p>
<p><strong>- Written by Frank LL0SA Broker <a href="http://franklyrealty.com/" target="_blank">FranklyRealty.com</a> Virginia </strong></p>
<p> </p>
<p>p.s. Good photography was also a requirement when I was checking out agents.</p>
<p>Here are some before and after&#8217;s of Megan&#8217;s staging. For about<span style="font-weight:bold;"> $10,000 this house was transformed! </span>Our starting price was $20,000 higher than the initial price target AND it got bid up $13k higher.  While looking at the photos one might initially say it looks like a simple clean up job, but it was so much more. New paint throughout (not just any paint, but color patterns that make it jaw drawdropping), upgraded kitchen with granite (not just ANY granite!! and stainless steel appliances) and Megan would have to list the rest of the changes.</p>
<p><a href="http://i68.photobucket.com/albums/i18/franklyfrank1/612e85de.jpg"><img style="display: block; text-align: center; cursor: pointer; width: 400px; margin: 0 auto 10px;" src="http://i68.photobucket.com/albums/i18/franklyfrank1/612e85de.jpg" border="0" alt="" /></a><br />
<a href="http://i68.photobucket.com/albums/i18/franklyfrank1/15c8447e.jpg"><img style="display: block; text-align: center; cursor: pointer; width: 400px; margin: 0 auto 10px;" src="http://i68.photobucket.com/albums/i18/franklyfrank1/15c8447e.jpg" border="0" alt="" /></a><br />
<a href="http://i68.photobucket.com/albums/i18/frank&lt;br &gt;&lt;/a&gt; lyfrank1/b32b0607.jpg"><img style="display: block; text-align: center; cursor: pointer; width: 400px; margin: 0 auto 10px;" src="http://i68.photobucket.com/albums/i18/franklyfrank1/b32b0607.jpg" border="0" alt="" /></a></p>
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		<title>Excellence Comes Standard. Frankly Client Bill of Rights, From The Real Estate Gadfly</title>
		<link>http://blog.franklyrealty.com/2007/03/client-bill-of-rights-can-your-agent.html</link>
		<comments>http://blog.franklyrealty.com/2007/03/client-bill-of-rights-can-your-agent.html#comments</comments>
		<pubDate>Tue, 06 Mar 2007 06:17:00 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Listing Advice.]]></category>
		<category><![CDATA[Shady Agent Tricks]]></category>
		<category><![CDATA[Staging]]></category>

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		<description><![CDATA[&#34;Gadfly,&#34; 1) a person  who upsets the status quo by stimulating innovation by proving an irritant. 2) any of  various flies, like a horsefly, that bite or annoy  livestock.

First JetBlue left  customers on the runway for 10 hours. After this disaster they came out with a JetBlue Bill of Rights.
Then a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_9a8e30f3.gif" height="160" alt="" align="left" width="159" /><em>&quot;<strong>Gadfly</strong>,&quot; 1) a person  who upsets the status quo by</em><em> stimulating</em><em> innovation by proving an irritant. </em><em>2) any of  various flies, like a hors</em><em>e</em><em>fly, that bite or annoy  livestock.</em></p>
<p><img src="http://blog.franklyrealty.com/images-posts/billofrights_01.jpg" alt="billofrights_01" title="billofrights_01" width="84" height="79" class="alignright" /></p>
<p>First <strong>JetBlue left  customers</strong> on the runway for 10 hours. After this disaster they came out with a JetBlue Bill of Rights.</p>
<p>Then a class action lawsuit was brought against C0ldwell  Banker (<a href="http://www.washingtonpost.com/wp-dyn/content/article/2007/03/02/AR2007030200581_pf.html" target="_blank">Article</a>) for violating RESPA laws for steering clients to profit-sharing &quot;partners.&quot;</p>
<p>Before there is a further disastrous out lash from consumers against Realtors, we must adopt a new standard.  All shadiness needs to be removed from the industry and excellence should come standard.</p>
<p><a href="http://www.franklyrealty.com/">FranklyRealty.com</a> will start in Virginia, DC, MD and I envision shortly other firms will subscribe to the &quot;Fran<a href="http://www.youtube.com/watch?v=3j3HXWqlgcs"><img src="http://blog.franklyrealty.com/images-posts/billofrights_02.jpg" border="0" alt="" align="right" /></a>kly Client Bill of Rights&quot; throughout the country. This is not trademarked, go ahead copy me.  You&#39;d be an idiot not to.&nbsp;
<p>&nbsp;</p>
<p><strong>Who will join us?</strong> Who runs a real estate firm that is willing to  follow our lead and offer a new elite level of service and disclosure?</p>
<p>While I&#39;m honored to be the first to come out with this, <strong>I&#39;m also embarrassed at the same time that this isn&#39;t already the default.</strong>  Consumers might read this and say &quot;d&#39;uh, seems obvious,&quot; I agree! But why is it that not one real estate firm in America subscribe to this? YET!</p>
<p>Introducing the Frankly Client Bill of Rights:</p>
<p><strong>#1 No ABA&#39;s, Affiliated Business Arrangements</strong><img src="http://blog.franklyrealty.com/images-posts/billofrights_03.jpg" alt=" " align="right" /> </p>
<p>We make our money on the commission, we don&#39;t need to make a few hundred bucks steering you. No &quot;One Stop Shopping&quot; filled with partners filling our pockets. (<a href="http://franklyrealty.blogspot.com/2007/01/beware-of-affiliated-businesses.html" target="_blank">blog on ABAs</a>)</p>
<p><strong>#2 No Admin Fees</strong></p>
<p>These $200-$400 junk fees were invented by large real estate firms for both the buy and sell side. No more having clients sign confusing disclosures unknowingly. We don&#39;t charge them, never have. (<a href="http://franklyrealty.blogspot.com/2007/02/395.html" target="_blank">blog  on Admin Fees</a>)</p>
<p><strong>#3 No Dual Agency</strong></p>
<p>Dual Agency is<strong> ILLEGAL in some states</strong>. I wonder why? Dual Agency is when there is only one Realtor between a buyer and seller. A Dual Agency Realtor can not help both sides. So legally they are not allowed to represent EITHER SIDE, and instead &quot;represent the contract&quot; only. That makes the agent a mere worthless paper  pusher. We don&#39;t do that. We will only represent our client, the buyer OR seller. In the case where a buyer comes without an agent, they will be an <strong>&quot;unrepresented buyer&quot; (like a FSBO)</strong> and will sign a disclosure  saying who we w<img src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_65c8d935.jpg" height="160" alt=" " align="right" width="145" />ork  for.  (new blog soon)</p>
<p><strong>#4 No TELLING you what to pay</strong> </p>
<p>We won&#39;t tell you what to pay for a place. Ever! We won&#39;t even answer the &quot;What if you  were me&quot; question, since&#8230; We aren&#39;t you! It is your money, and your risk tolerance. Instead of telling you a price, we will go over a ton of data to consider and conclude with our <strong>&quot;VEGAS ODDS SYSTEM&quot;</strong> on what the  other side MIGHT do and separate it into three categories: Accept, Counter or  Walk. Ultimately you decide how aggressive you want to be. (<a href="http://franklyrealty.blogspot.com/2007/01/dont-trust-nar-and-realtors-that-sell.html" target="_blank">No  &quot;selling&quot; blog</a>)</p>
<p><strong>#5  No Home Warranty Insurance Kickbacks</strong> </p>
<p>Even though it is illegal to receive a commission for selling insurance (unless you are a licensed insurance dealer), the Home Warranty companies have figured out a way to give agents and firms an <strong>&quot;admin fee&quot; of $60</strong> to sell  their goods. Why bother? We won&#39;t accept that <strong>commission as we feel that is  illegal</strong>. Instead we will pass that &quot;admin fee&quot; to the buyer/seller. This might seem like a small amount, but the principle is what matters. Again we make our money on the commission, we don&#39;t need to upsell you to make another $60.<img src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_47d96096.jpg" height="95" alt=" " align="right" width="113" /></p>
<p><strong>#6  No Buyer Agent Bonuses/Bribes</strong></p>
<p>We outline our compensation up front in our Exclusive Buyer Agency Agreement  (<a href="http://franklyrealty.blogspot.com/2007/02/exclusive-buyer-agency-contracts-dont.html">Don&#39;t Sign Them Yet blog</a>).  If there is a bonus to the buyer  agent, the buyer gets that in a form of a rebate on the HUD1. <strong>We can&#39;t  be bribed</strong> to push you into a particular listing. (<a href="http://franklyrealty.blogspot.com/2006/12/shady-realtor-bonuses-10-free-cruise-be.html" target="_blank">blog  on 10% agent bribes</a>)<strong><img src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_1CollageOdyssey-1.jpg" height="107" alt=" " align="right" width="160" /></strong></p>
<p><strong>#7  20 Photos &amp; </strong><strong>Custom Domain Name Website Per Listing</strong></p>
<p>It boggles my mind when a $900,000 listing posts 3 photos taken with a camera  phone (see <a href="http://franklyrealty.blogspot.com/2007/01/for-realtors-sucky-listing-agents-i.html" target="_blank">Sucky  Agents</a>) and then wonders why it didn&#39;t sell for 2<a href="http://bp3.blogger.com/_WXecsoUuRy0/RbFsAB402mI/AAAAAAAAANk/Kcp7bXQtFmc/s400/shoot.jpg"><img src="http://bp3.blogger.com/_WXecsoUuRy0/RbFsAB402mI/AAAAAAAAANk/Kcp7bXQtFmc/s400/shoot.jpg" border="0" alt="" /></a>00 days. And this is from a &quot;Top 3&quot; large company, not a &quot;discounter.&quot; They even allow agents to check a default button to allow the MLS to dispatch a high school photographer to take a free exterior shot. I call this the free drive-by shooting option.</p>
<p>Simple new requirement: Each listing must have  <strong>at least 20</strong> photos taken with a 22mm wide angle camera (like the <a href="http://www.amazon.com/gp/product/B000CD6B3A?ie=UTF8&amp;tag=frareablo-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B000CD6B3A">v570</a>) or from  a professional photographer. </p>
<p>Each listing will also have their <strong>own domain name</strong>. No need to point prospects to &quot;HugeRealEstateCompany.com&quot; just to get lost looking at another 10,000 homes. Instead prospects can go directly to the photos of the listing with their own domain like: <a href="http://www.2001odyssey815.com">www.2001odyssey815.com</a><a href="http://bp2.blogger.com/_WXecsoUuRy0/Ra6Tmh402cI/AAAAAAAAALY/iGNAr78-D6Y/s320/staged.jpg"><img src="http://bp2.blogger.com/_WXecsoUuRy0/Ra6Tmh402cI/AAAAAAAAALY/iGNAr78-D6Y/s320/staged.jpg" border="0" alt="" /></a></p>
<p><strong>#8 Professional Staging</strong><br /><a href="http://bp2.blogger.com/_WXecsoUuRy0/Ra6Tmh402cI/AAAAAAAAALY/iGNAr78-D6Y/s1600-h/staged.jpg"> </a></p>
<p>We won&#39;t list a house unless we can make it look better than a model home.  Why? It works. It gets you more money and the house sells faster. (See <a href="http://franklyrealty.blogspot.com/2007/01/listing-case-study.html" target="ew">Bidding War blog</a>). Just yesterday we got 3 offers in 3 days for $20k over what other Realtors said would be the seller&#39;s top price (referrals available).</p>
<p><strong>#9 You&#39;re High Tech, We&#39;re High Tech</strong></p>
<p>How about <strong><u>100% paperless</u></strong> transactions from start to close? No unnecessary &quot;meeting to sign&quot; papers or trips to Kinkos. We also use instant messaging, cell text messaging and of course email&#8230; from our phone. Prefer <img src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_32699470_99027d8691_o.jpg" height="116" alt=" " align="right" width="88" />paper?  We can do that too.</p>
<p><strong>#10 Profit Guarantee</strong></p>
<p>Bubble fears? Scared your agent will talk you into something bad to make a  buck? There are few things <strong>more painful than losing money</strong> on a transaction. We want to lower your risk if you buy from us. If you need to sell your house within the next 5 days or 5 years, and we can&#39;t make you a profit, <strong>we  will sell it for no listing commission</strong>. We make money when you make  money. If you lose money on a deal, we&#39;ll help you out for free. (details coming  soon)</p>
<p><strong><u><em><img src="http://s68.photobucket.com/albums/i18/franklyfrank1/th_a29ff720.jpg" height="75" alt="" align="left" width="107" />Thank you for following Blog.FranklyRealty.com as we recalibrate the real estate industry! Sign up via for updates or email this to a friend.</em></u></strong> </p>
<p>Are you a buyer or seller? Print this out, have your Realtor sign  the Frankly Client Bill of Rights? (Tell me how it goes)</p>
<p>Are you a Realtor with another firm that can&#39;t promise the above? Then switch or start your own, maybe I&#39;ll even help you!  </p>
<p>Thanks for all the comments, keep em coming. And if you like this blog, please pass it on! Oh and tell me if you find typos, I don&#39;t like looking dumb.</p>
<p><strong>Written by Frank Borges LLosa- The Real Estate  Gadfly<br /></strong></p>
<p><strong>Virginia Broker/ Owner</strong> <a href="http://franklyrealty.com/" rel="nofollow" target="_blank">FranklyRealty.com</a></p>
<p><a href="http://blog.franklyrealty.com/" rel="nofollow" target="_blank">Blog.FranklyRealty.com</a> Featured in  BusinessWeek, CNBC, WSJ etc.</p>
<p>                       <img src="http://franklyrealty.com/logos/Logo-07-Inch-GIF-2k.gif" height="87" alt="" width="139" /></p>
<p>p.s. #11 As with JetBlue, we also promise not to leave you on the runway for 10  hours.</p>
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