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	<title>FranklyRealty.com Trust Me I'm A REALTOR</title>
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		<title>Buyer tip: Speed Matters! Alerts BEFORE hitting the MLS!</title>
		<link>http://blog.franklyrealty.com/2012/03/buyer-tip-temp-off.html</link>
		<comments>http://blog.franklyrealty.com/2012/03/buyer-tip-temp-off.html#comments</comments>
		<pubDate>Sat, 24 Mar 2012 20:52:17 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Buying Advice]]></category>

		<guid isPermaLink="false">http://blog.franklyrealty.com/?p=498</guid>
		<description><![CDATA[This post is unbelievable.
(sidenote: I love that word. I once used it on a brother of a friend of mine. He was telling stories about his life that nobody believed. I said respectfully that what he was saying was awesome, but so awesome that it was Un-Believe-able to my mind. Beyond my ability to

comprehend. But in [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Faster than fast" src="http://i694.photobucket.com/albums/vv301/franklyrealty/3664467823_0b5bfd4b0b_m.jpg" alt="" width="186" height="240" />This post is <span style="color: #ff6600;"><strong>unbelievable</strong></span>.</p>
<p>(sidenote: I love that word. I once used it on a brother of a friend of mine. He was telling stories about his life that nobody believed. I said respectfully that what he was saying was awesome, but<strong> so</strong> awesome that it was <strong><em>Un-Believe-able to my mind</em></strong>. Beyond my ability to</p>
<p><img class="alignright" title="Leg up" src="http://i694.photobucket.com/albums/vv301/franklyrealty/captain_morgan.jpg" alt="" width="131" height="160" /></p>
<p>comprehend. But in a &#8220;if it is true, you are a God&#8221; complimentary way.)</p>
<p>This buyer trick is like that. Maybe this will start to explain to you what a great <strong>thinking agent </strong>can do for you.  Give you that<span style="color: #ff0000;"><strong> leg up. </strong></span>None of this comparing agents by the length of their bullet point list of offerings. (see video on not picking a listing agent by comparing <a href="http://www.youtube.com/watch?v=2UvtH8dzk8s" target="_blank">bullet point lists</a>)</p>
<p>What if I told you, you could get systematically alerts for new listings <span style="color: #008000;"><strong>BEFORE THEY HIT THE MLS<span id="more-498"></span>/MARKET!</strong></span></p>
<p>And you thought FranklyMLS.com&#8217;s every 20 minutes was the fastest out there (One investor told me FranklyMLS new listing alerts are his secret to winning deals. Nope! THIS IS FASTER.</p>
<p><img class="alignright" style="border-style: initial; border-color: initial;" title="Ice" src="http://i694.photobucket.com/albums/vv301/franklyrealty/2000316881-200x200-0-0.jpg" alt="" width="200" height="200" /></p>
<div>
<p>With inventory as<strong> SCANT </strong>(great word, like an <a href="http://kewiki.wordpress.com/2012/02/22/ice-skating-ant-have-a-great-day-everyone-2/" target="_blank">ant ice skating</a>) as the market is now, things are going fast! Once a new listing had a<span style="color: #008000;"><strong> written offer within 1 Hour of the listing.</strong></span> And yes oftentimes some advantage is given to the first offer (but sometimes being the last offer is best, that is why you need an experienced agent to guide you to each approach). Speed, availability, sharpness and technology if what puts you ahead to get that place (sending 6 others buyers home crying, but heh, at least they were gonna get a <a href="http://blog.franklyrealty.com/category/realtor-rebates" target="_blank">rebate or something</a>).</p>
<p>With this new trick, buyers out there with non-Frankly agents, weekend warrior agents, friend-of-your-mother-who-happens-to-be-an-agent etc,  will say to themselves<strong> &#8220;Why don&#8217;t I have that!&#8221; </strong>Agents reading this will say<strong> &#8220;Damn! Why didn&#8217;t I think of that?&#8221;</strong></p>
<p>While we can&#8217;t reveal ALL of our tricks (like the big one <a href="http://franklycra.com" target="_blank">FranklyCRA.com</a>), tricks that either save you money, or more importantly &#8220;Win you the deal,&#8221; I figured I would share this one.</p>
<p>Here is how you do it. And I&#8217;m sorry it can&#8217;t be done on FranklyMLS.com. It has to be done by a Realtor that has access to the MRIS (sorry weekend warrior agents that don&#8217;t even pay for MRIS access).</p>
<p><span style="color: #ff0000;"><strong> Your agent signs you up MRIS alerts for homes that are <span style="text-decoration: underline;">TEMP OFF</span>, with DOM from 0-2 days.</strong></span></p>
<p>What is Temp Off and why haven&#8217;t you heard of it? It is a listing status that is not allowed to be made public on sites like FranklyMLS.com.</p>
<p>Why would an agent use this status? It oftentimes takes 1-2 hours  of concentrated effort to get a listing up. So with interruptions it can take a full day. Well an agent is not going to want to make it LIVE until it is all pretty and ready to go. Sometimes an agent might leave it Temp Off for a few days before making it active.</p>
<p>Well the MRIS system lets you get alerts with this status. So for maybe 10-20% of the new listings, you can get a half day jump on new listings.</p>
<p>I hope now you are starting to understand how a sharp buyer agent can actually add value in your transaction. Starting to see how we aren&#8217;t just paper pushers? If not, keep reading.</p>
<p>Stay tuned for upcoming posts on why it is a MUST to list on Wed night or Thursday. Not Monday, not Tuesday, not Friday.</p>
<p>And this is to a buyer that was amazed when I responded quickly to a FranklyMLS.com feedback comment, <a href="http://www.youtube.com/watch?v=9KhxWcgoOuA&amp;feature=player_embedded" target="_blank">No I&#8217;m Never Too Busy for Your Business (video)</a>.</p>
<p><strong>IS THIS OLD NEWS? </strong>Does your non-Frankly agent already sign you up for Temp Off email alerts? No way! I&#8217;m impressed. Feel free to post their name in the comments, like a</p>
<p><img class="alignright" title="Dark" src="http://i694.photobucket.com/albums/vv301/franklyrealty/alone_in_the_dark2a.jpg" alt="" width="120" />free advertisement for them! Because that is a kick ass agent! (Maybe they can join FranklyRealty.com).</p>
<p><strong>UPDATE </strong>on my 2011 post <a href="http://blog.franklyrealty.com/2011/02/6-realtor-commissions.html" target="_blank">discussing Realtor Commissions </a>was the topic of a <strong>Realtor Ethics class. Wait for it&#8230;</strong> on what <strong>NOT TO DO</strong> WHEN YOU BLOG! How great is that. They discussed how bad it was to talk about options and alternative real estate models. Even calling it <span style="color: #008000;">unethical</span>. Instead going back to the &#8220;Don&#8217;t talk about commissions mantra.&#8221; Do you find it unethical when somebody tries to explain the entire process to you? The inside scoop, or do you prefer being <strong>left in the DARK</strong>?</p>
<p>Last tip: Contact your agent (ie. us) <strong>EARLY! </strong>Don&#8217;t wait until the last second (ie, a perfect home just hit! Let&#8217;s hurry!!!) to contact your agent. Instead contact them a few months to a year beforehand (the average client takes 8 months from contact to close). Otherwise you will be stuck with a POPCORN Agent&#8230; Enjoy the <a href="http://youtu.be/XcPpxKelu-4">video</a>.</p>
<p><p><a href="http://blog.franklyrealty.com/2012/03/buyer-tip-temp-off.html"><em>Click here to view the embedded video.</em></a></p>Thanks for reading,</p>
<p>Frank LL0SA J.D. - Broker <a href="http://FranklyRealty.com">FranklyRealty.com</a></p>
<p><img class="alignleft" title="cherry" src="http://i694.photobucket.com/albums/vv301/franklyrealty/IMG_0522-Copy.jpg" alt="" width="120" />p.s. For those that have asked for baby updates, Hartly is 21 months. Can swim 100% unassisted, half the length of a small pool and pull up on a ladder, speak 100 word in Sign Language and Spanish, and can recognize unprompted &#8220;this song is in French.&#8221; Sleeps up to 14 hours a night, is mostly in underwear and most importantly is extremely happy. Thanks wife!</p>
<p>Photo credit: Roller coaster shot by <a href="http://www.flickr.com/photos/mindfrieze/3664467823/" target="_blank">mindfrieze</a></div>
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		<item>
		<title>On Fire. FranklyRealty.com &amp; The Agents</title>
		<link>http://blog.franklyrealty.com/2012/03/listing-agents-in-virginia-dc-md.html</link>
		<comments>http://blog.franklyrealty.com/2012/03/listing-agents-in-virginia-dc-md.html#comments</comments>
		<pubDate>Wed, 21 Mar 2012 05:43:17 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Listing Advice.]]></category>

		<guid isPermaLink="false">http://blog.franklyrealty.com/?p=486</guid>
		<description><![CDATA[FranklyRealty.com is on fire, adding 5 full time agents (noticed I didn&#8217;t say &#8220;new,&#8221; we don&#8217;t take new agents) in the Va, DC and MD areas.
But also the agents are on fire.
I periodically do a search on the search bar of FranklyMLS.com for our company name: FranklyRealty.com. This lets you see in 1 click all [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Fire" src="http://i694.photobucket.com/albums/vv301/franklyrealty/4217370056_653c69e555_q.jpg" alt="" width="150" height="150" /></p>
<p>FranklyRealty.com is on fire, adding 5 full time agents (noticed I didn&#8217;t say &#8220;new,&#8221; we don&#8217;t take new agents) in the Va, DC and MD areas.</p>
<p>But also the <span style="color: #993300;"><strong><span style="color: #ff6600;">agents are on fire.</span></strong></span></p>
<p>I periodically do a search on the search bar of FranklyMLS.com for our company name: <a href="http://franklymls.com/default.aspx?m=R&amp;l=0&amp;h=ALL&amp;s=franklyrealty.com" target="_blank">FranklyRealty.com</a>. This lets you see in 1 click all of our<span style="color: #008000;"> Active</span> and <span style="text-decoration: line-through;"><strong>Under Contract</strong></span> (crossed out= UC) listings. Just one measure of how we are doing.</p>
<p>And this is what I was delighted to see:</p>
<p><img class="alignnone" title="Under Contract homes in Virginia DC MD" src="http://i694.photobucket.com/albums/vv301/franklyrealty/7of8UC.gif" alt="" width="700" height="231" /></p>
<ul>
<li>- 7 out of 8 Under Contract.<span id="more-486"></span> (it only shows Listings, not our UC as a buyer&#8217;s agent)</li>
<li>- The Days on the market was<strong> tiny</strong> for each one of them.</li>
<li>- Every listing had <strong>30 photos</strong>. Seems obvious to put 30 photos, but do a FranklyMLS.com search for any company (or agent) and see if EACH (or any) have that track record.</li>
<li>What you can&#8217;t see in this screenshot is that most have a<span style="color: #ff0000;"><strong> full motion walking video tour</strong></span> (some went UC too fast). Under 0.1% of agents do this, but here where &#8220;Excellence Comes Standard&#8221; &#8482; we do it all the time. (sorry for the cheese).</li>
</ul>
<p>For those that like to<strong> poo on my parade</strong> by saying the &#8220;<em>well they sell fast since you under price them</em>&#8220;, you have no idea how many appraisal problems we have. (general blog post on <a href="http://blog.franklyrealty.com/2010/01/appraisals-suc.html" target="_blank">appraisals sucking</a>). And that is a good thing.</p>
<p>One agent from another firm told me &#8220;Why do extra like staging to get more? I just won&#8217;t appraise.&#8221; implying that she just knocks down her price if it doesn&#8217;t appraise. Poof., There goes $15,000, just cuz I guess we gotta match some random appraisers price and opinion. Not. Sure that is easier, but no thanks.</p>
<p>Instead of<span style="color: #ff0000;"><strong> just acquiescing </strong></span>(nice word!) we<strong> pre-negotiate it into our counters </strong>or fight it if the issue comes up later.</p>
<p><img class="alignright" style="border-style: initial; border-color: initial;" title="Net" src="http://i694.photobucket.com/albums/vv301/franklyrealty/backboard-breaking-dunks-1.jpg" alt="" width="120" /></p>
<div>
<p>We don&#8217;t just roll <span style="color: #993300;"><strong>over like rover</strong></span> and say &#8220;ok, we will drop a Honda Civic in price&#8221;</p>
<div>
<p>And those that say just &#8220;For Sale by Owner it&#8221; (see post on<a href="http://activerain.com/blogsview/79710/go-fsbo-save-20-000-realtor-tells-all-" target="_blank"> FSBOers thinking they are saving $20,000</a>), or go the Rebate/Discount route (see posts on <a href="http://blog.franklyrealty.com/category/realtor-rebates">Rebating</a>, which is fine, but heck for me,<em> &#8220;I used to rebate, but then I got good.&#8221;)&#8230;</em></p>
<p>I think getting you a higher<span style="color: #008000;"><strong> NET</strong></span> (final amount after your expenses) is what matters.</p>
<p>Your thoughts?</p>
<p><strong>Frank LLosa J.D.</strong></p>
<p>Broker/Owner <a href="http://FranklyRealty.com">FranklyRealty.com</a></p>
<p>Photo credit. Fire image from <a href="http://www.flickr.com/photos/angelabethell/">Angela</a></p>
<p>Please report typos.</p></div>
</div>
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		<title>Free Branded Version of FranklyMLS for Northern Virginia Realtors (MD, DC too). All companies.</title>
		<link>http://blog.franklyrealty.com/2011/12/free-for-northern-virginia-realtors.html</link>
		<comments>http://blog.franklyrealty.com/2011/12/free-for-northern-virginia-realtors.html#comments</comments>
		<pubDate>Sun, 11 Dec 2011 03:43:00 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[FranklyMLS 101]]></category>
		<category><![CDATA[Search the MLS]]></category>

		<guid isPermaLink="false">http://blog.franklyrealty.com/?p=476</guid>
		<description><![CDATA[FranklyMLS invites competing firms to join the site. Why?
(post upgraded from the franklymls blog)
Update 12-13-2011: Just to be clear this is not a data feed to Realtors of any kind. That would be against MRIS&#8217;s terms.
I offer several free services for Realtors from &#8220;competing&#8221; local firms.  Easy to convince them because it is free? [...]]]></description>
			<content:encoded><![CDATA[<p><img id="BLOGGER_PHOTO_ID_5653166113569338530" style="float: left; margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; cursor: pointer; width: 240px; height: 184px;" src="http://2.bp.blogspot.com/-bVyogKDNLac/TnQUoOeTdKI/AAAAAAAAh6A/BYWjlg0j8IQ/s320/fear.jpg" border="0" alt="" /></p>
<h2>FranklyMLS invites competing firms to join the site. Why?</h2>
<p>(post upgraded from the <a href="http://blogspot.franklymls.com">franklymls blog</a>)</p>
<p><span style="color: #993300;">Update 12-13-2011: Just to be clear this is not a data feed to Realtors of any kind. That would be against MRIS&#8217;s terms.</span></p>
<p>I offer several free services for Realtors from &#8220;competing&#8221;<strong> local</strong> firms.  Easy to convince them because it is free? Nope, I  spend a lot of time easing their<span style="color: #006600; font-weight: bold;"> fears </span>&amp; untrustingness (is that a word?). If you have an agent already (hey not everyone finds us first or is related to you), send them to read this.</p>
<div>
<p>So here I will list what Realtors from other firms can do with this site to help themselves and <span style="color: #ff0000;">WHAT IS IN IT FOR ME.</span></p>
<p>Ways Realtors can benefit from FranklyMLS.com:</p>
<p><span style="font-weight: bold;">1) Join and get your <a href="http://franklymls.blogspot.com/search/label/Free%20Branded%20IDX">free <em>branded version of FranklyMLS</em></a><em> </em> </span><span style="font-weight: bold;">(This is technically NOT an IDX. IDX is industry lingo for Internet Data Exchange, see <a href="http://en.wikipedia.org/wiki/Internet_Data_Exchange" target="_blank">Wikipedia</a>).</span> Even if you &#8220;already have one.&#8221;  With the branded <em>version of FranklyMLS</em>, the logos of my firm, phone numbers, links to blogposts get dropped and<strong> replaced with your image and contact info</strong>. All &#8220;request a showings&#8221; go to you. When your client signs up for email alerts <strong>you are notified </strong>and each alert has YOUR branding. Also you get a BCC of each email alert that goes to your client.<br />
<a href="http://2.bp.blogspot.com/-XV0lyfCIO5I/TnQW2GGjFkI/AAAAAAAAh6I/M4jvam2U7-c/s1600/bb.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5653168550863640130" style="float: right; margin: 0 0 10px 10px; cursor: hand; width: 181px; height: 200px;" src="http://2.bp.blogspot.com/-XV0lyfCIO5I/TnQW2GGjFkI/AAAAAAAAh6I/M4jvam2U7-c/s200/bb.jpg" border="0" alt="" /></a><br />
<strong><span style="color: #ff0000;"> Over 250 agents have joined. </span></strong>Some have stopped paying for their $50/mo &#8220;true&#8221; IDX and others simply have both and let their customer choose.</p>
<p>Why do they ditch or augment their current &#8220;true&#8221; IDX?<br />
<span style="font-weight: bold;">a) </span><a href="http://franklymls.com/">FranklyMLS.com Virginia, DC, Maryland Home Search</a> does so much more. I can&#8217;t list them here, but recently an &#8220;I already have one&#8221;-type agent got the <span style="font-style: italic;">&#8220;oh mine doesn&#8217;t do that&#8221;</span> moment about 5 times and finally the<span style="font-weight: bold; color: #ffcc00;"> lightbulb <span id="more-476"></span></span>went off that this might actually help HER and her client.</p>
<p><span style="font-weight: bold;">b)</span> Your clients are probably<span style="font-weight: bold; font-style: italic;"> already using the site</span> anyhow, so why not have your name on each page (and stop having them bug me instead of you, but I will get to my benefits later). One agent got offended recently by this comment.</p>
<p><span style="font-weight: bold;">2) Contribute to the MLS Wiki</span> (<a href="http://franklymls.com/rules.htm">Rules</a>). <span style="font-style: italic;">200,000 Photos already added by buyer&#8217;s agents!</span><br />
Land free clients. No referral fees. A couple agents have<span style="color: #006600; font-weight: bold;"> closed $1M clients</span> from this.<br />
Buyer agents can add reviews (once your client decides not to buy it) <span style="color: #ff0000;">and photo albums</span> (this is why you should be taking <a href="http://blog.franklyrealty.com/2008/01/buyer-agent-photo-albums-standard.html">buyer agent photo albums</a> for your clients anyhow) to most MLS homes (about 95% of MRIS listings allow blogging/comments).</p>
<p>With these reviews a buyer agent can add photos from the buyer agent perspective. Add information about distance to a noisy highway or something the listing agent might have left out. This is REALLY killer for <span style="font-style: italic;">photoless Maryland Bank Properties.</span> This can even save a Realtor (and their client) a 1 hour drive if another buyer agent took 30 photos of a photoless listing (this happened to me once). Hum, imagine agents helping agents. A novel concept!</p>
<p>Agents <span style="font-weight: bold; color: #ff0000;">get points </span>for adding reviews (10 with photos) and top contributors get featured on the front page (currently the ranking was suspended). With this service, many get more traffic than Google! And if a buyer is looking in a particular area and they keep seeing helpful comments (not annoying ads) they say &#8220;hum, maybe<span style="color: #008000;"><strong> I should use that agent&#8221;.</strong></span></p>
<p>Also agents can LINK to all of their reviewed homes in 1 click. So people on your blog can see the areas you have recently visited and your comments.</p>
<p>3) <span style="font-weight: bold;">Join the referral network.</span> FranklyMLS.com is a hugely trafficked site, but FranklyRealty.com is a smaller firm. So having a network of agents in other areas, I can send clients your way.</p>
<p>Ok, finally, the big question. <span style="font-weight: bold; color: #ff0000;">FRANK WHAT IS IN IT FOR YOU</span>?</p>
<p>Again, I have no interest in stealing your client. It isn&#8217;t some trick.</p>
<p>Benefits to ME:<br />
<span style="font-weight: bold;">1) Your clients are already using the site!</span> So brand it &amp; save me time.<br />
It is kind of annoying to get a request for information on a home, for the user to say &#8220;I love my buyer agent Patrick.&#8221; Ok great, so why did you contact us? It would be easier on me if Patrick had his branded FranklyMLS so I wouldn&#8217;t waste time with a happily represented buyer. And yes this happens a lot. Recently at a [Large Real Estate Firm's] technology meeting it went like this: &#8220;Are you all noticing that half your clients are using FranklyMLS?&#8221;</p>
<p><span style="font-weight: bold;">2) A Branded Agent might start contributing to the WIKI.</span><br />
The Free <em>branded version of FranklyMLS</em>,  is also the bait to come check out the site. Once agents get their own FranklyMLS URL,  and give their custom link to their clients (that are wildly happy with the link see one <a href="http://loudounscene.com/tag/franklymls">non-Frankly agent&#8217;s review</a>). And even though the Wiki sends THEM tons of traffic, it helps build a better site for all to use. Having 200,000 MORE photos than ANY other MLS&#8230; that is valuable since photos are key. Why go anywhere else?</p>
<p>3) Expanded referral network<br />
Those that I see contributing, are perfect candidates to send business their way. It lets me meet agents from areas I would never have reached out to.</p>
<p><span style="font-weight: bold;">4) Frankly brand respect amongst other agents. </span><br />
Helping my full time agents have a respected brand to work under is huge.<br />
By offering a free  <em>branded version of FranklyMLS</em> to 250 agents, and helping other agents get a ton of free business, it helps build the FranklyRealty.com brand. When my agent has a bidding war against <span style="font-weight: bold; color: #cc9933;">3 other no-name firms.</span>.. it helps when the listing agent is like &#8220;Yeah I know about Frankly Real Estate, your company, you help other agents out.&#8221; Or &#8220;Oh you guys only have the highest quality full time agents with gorgeous 30 photo listings 100% of the time&#8221; That is a big plus.<br />
Come on, you know when you get a contract from a firm with a bad reputation, or all weekend warrior agents. You are like &#8220;darn, this might be a nightmare deal.&#8221;</p>
<p><span style="font-style: italic;">5) Recruiting.</span><br />
AHA! Ok, everyone will now probably ignore all of the above and say &#8220;AHA&#8221;. Well it isn&#8217;t like that. While I have interest in growing Frankly Real Estate, I only want to do so<span style="font-style: italic;"> SLOWLY </span>and in select areas. Like maybe adding 1 great and high producing agent a year that is looking to upgrade from their <span style="font-style: italic;">&#8220;national brand&#8221;</span> firm. (note that most firms recruit 20 agents to get 1 real producer). This site lets them get an introduction to Frankly and 1 in the 200 might join (I turn down many requests). But that is <span style="font-weight: bold;">NOT</span> my main motivation. Prove it? In 4 years of free  <em>branding of FranklyMLS</em>, last month was the first time I emailed them in batch about an update to the site.</p>
<p><span style="font-weight: bold;">6) Doing Cool Stuff</span><br />
I just love doing cool stuff. Like building the <a href="http://franklymls.blogspot.com/2011/09/frankly-i-wish-buyers-get-leg-up-pre.html">Frankly I Wish</a> concept in 24 hours from idea to creation to Agent Genius featured story. And it is more fun to do stuff in a large scale with many agents. If I can come up with a way that helps everyone, then why not! And it does create indirect and unexpected benefits like winning the <span style="color: #000099; font-weight: bold;">2009 Inman News Innovator of the Year</span> award. Couldn&#8217;t have done it without everyone&#8217;s cooperation.</p>
<p><strong><span style="color: #ff0000;">7) New as of 12/2011 </span></strong>Link back to the site.</p>
<p>I never asked for anything before 12/10/2011, but now I do ask that the agent link to their new branded FranklyMLS URL. I can personally help you add the link to your site and it will link to your branded version. Every visitor from your site will have your contact info on the site. Youy can even link to recommended shortcut searches like Dupont Condos from $300k to $600k.</p>
<p>Ok, so I hope you will join to get a free branding of FranklyMLS and see what you are missing. Did I mention it is free.</p>
<p>Thank you for your time, please report typos.</p>
<p>Oh yeah, for those still reading, I passed the Bar.</p>
<p>Frank LLosa J.D.<br />
Founder FranklyMLS.com a <a title="Virginia Homes for Sale Realtors" href="http://franklymls.com">Maryland, DC and Virginia Home Search</a> Site.<br />
Broker <a href="http://FranklyRealty.com">FranklyRealty.com</a> <span style="color: #6600cc; font-weight: bold; font-style: italic;">Better Technology, Better Agents</span></p>
<p>Photo Credit <a href="http://www.flickr.com/photos/bfsminid/3520487248/">Fear</a></p>
<p>P.S. If you already have an  <em>free branded version of franklymls.com</em> with us, please leave a comment below.</div>
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		<title>You Don&#8217;t Know What You Don&#8217;t Know. CaseStudy: Priceline</title>
		<link>http://blog.franklyrealty.com/2011/10/priceline.html</link>
		<comments>http://blog.franklyrealty.com/2011/10/priceline.html#comments</comments>
		<pubDate>Fri, 28 Oct 2011 16:59:10 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.franklyrealty.com/?p=467</guid>
		<description><![CDATA[For years I have used Priceline for Hotels and Cars (flying is still too risky).
I knew there must be a better way. There is too much technology and crowd collaboration to be the only person that wanted a better way to bid and beat the system. Now I have found it!  Here is a Video.


While [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" src="http://i694.photobucket.com/albums/vv301/franklyrealty/negotiatorMLS.jpg" alt="MLS Homes For Sale Arlington Va" width="280" height="284" align="left/" />For years I have used Priceline for Hotels and Cars (flying is still too risky).</p>
<p>I knew there must be a better way. There is too much technology and crowd collaboration to be the only person that wanted a better way to bid and beat the system. Now I have found it!  Here is a <a href="http://www.youtube.com/watch?v=vF5Zsm2Jxf0">Video</a>.</p>
<p><object width="375" height="250" align=center><param name="movie" value="http://www.youtube.com/v/vF5Zsm2Jxf0?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/vF5Zsm2Jxf0?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="375" height="250" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>
While I can&#8217;t reexplain everything I learned in one post, I can give you the highlights.</p>
<p>1) <strong>Databases of previous bids.</strong> There are sites like <a href="http://www.biddingtraveler.com/">www.biddingtraveler.com</a> and others that will show you what other people have bid and won. Also these sites will show you which are &#8220;secret&#8221; hotels.</p>
<p>2) <strong>&#8220;Re-bids&#8221;</strong> (that is the lingo) <strong>for Priceline Hotels.</strong> Normally Priceline only lets you bid once per 24 hours, unless you <span id="more-467"></span>change something in your bid. For example changing the dates, star rating or location within the city. I finally found a trick that lets you rebid in $5-10 increments, sometimes 10-20 times. The way you do it is you pick the area you</p>
<p><img class="alignright" style="border-style: initial; border-color: initial; " title="Montgomery County Homes for Sale" src="http://i694.photobucket.com/albums/vv301/franklyrealty/H_S.jpg" alt="" width="150" />want and the star rating. When you lose you then pick an area with no hotels with that star rating. That lets you rebid since you added a zone (with no risk of getting a place in that new zone).  And <span style="color: #0000ff;"><strong>rinse and repeat</strong>. </span>And if you travel with somebody else, you can rebid several time again with their account. Read more about rebidding <a title="Priceline Rebid" href="http://www.hoteldealsrevealed.com/pricelinestrategies/priceline-rebids.html" target="_blank">here</a>. And you can get $20 added to your bid if you have an Entertainment Card.</p>
<p>3) <strong>Bonus:</strong> While I don&#8217;t use <strong>Priceline for flights</strong>, I wish I did. I just found out that you can<strong> rebid an unlimited amount of times </strong>(like $1 increments) by changing your search like: <strong>DCA &gt; Houston</strong> to: <strong>Alexandria Va &gt; Houston</strong>. Priceline will recommend DCA&#8230; yet it still counts as a new search. So you just keep changing the city name endlessly until the price hits their secret reserve. <span style="color: #339966;"><strong><span style="color: #008000;">Result&#8230; MONEY in your pocket!</span></strong></span></p>
<p>Is this illegal? (disclaimer, I am not a lawyer&#8230; yet) Nope. Priceline acknowledges these techniques but says that currently only a tiny fraction of their users use this. I call that a green light for people willing to make the extra effort.</p>
<p>So how does this relate to buying homes? The point is:</p>
<h2><span style="color: #ff0000;">YOU DON&#8217;T KNOW WHAT YOU DON&#8217;T KNOW.</span></h2>
<p>I&#8217;m sure millions of people think they can just head over to Kayak.com or Hotels.com and get &#8220;50% off&#8221; on hotels, when in fact they are paying within $5 what other people are paying. You probably didn&#8217;t know that there was a better way on Priceline to secure a $135/night for a 5 star that retails for $500+ and is &#8220;discounted&#8221; for $330 on Hotels.com (true example of my winning bid). And sure it isn&#8217;t for everyone, but for many people it can be extremely useful.</p>
<p><strong>Just like real estate.</strong> I hear people say all the time <em>&#8220;Well I just used the <span style="color: #ff6600;"><strong>agent at the open house.</strong></span> Heck I knew what I wanted to pay so why not just get it done.&#8221; </em>Why not? (as I pull out my hair (see photo of me)). Not only are you either using:</p>
<p>1) the listing agent whose sole responsibility is to their selling client (ie a stupid move in my opinion) or</p>
<p>2) the listing agent&#8217;s friend or newbie agent that has nothing better to do than sit in an open house waiting for a sucker (aka you). Most open houses are done NOT for selling the house, but for finding new buyers that don&#8217;t know any better (aka, didn&#8217;t read this blog).</p>
<p>Why not have an agent that advocates for you? <span style="color: #ff0000;">They are called &#8220;Buyer agents.&#8221; <span style="color: #000000;">(which is technically paid for by the seller, but we won&#8217;t get into that part now). </span></span>While it might sound risky to eventually signing an <a href="http://blog.franklyrealty.com/2007/02/exclusive-buyer-agency-contracts-dont.html"><strong>Exclusive Buyer Agency Agreement</strong></a> (#1 on google for that phrase by the way, in case you want to be impressed by SEO), it can actually <strong>HELP you get a lower net</strong>. Also working with an agent that has done several dozen deals before&#8230;. maybe just maybe they know a thing or two. It isn&#8217;t just a <span style="color: #008000;"><strong>big Madoff Ponzi Scheme.</strong></span> <img class="alignright" title="Virginia Homes For Sale Blog" src="http://i694.photobucket.com/albums/vv301/franklyrealty/madoff1.jpg" alt="" width="120" />Stuff you don&#8217;t even know to ask. Stuff that will make the transaction go more smoothly and help you get a lower net. While many of your think rebating (see blog <a href="http://blog.franklyrealty.com/category/realtor-rebates">posts on Rebates</a>, our motto is &#8220;I used to Rebate, but then I got good) is the best way to do that, I think the super educated see beyond that.</p>
<p>And for those that think<em><strong> &#8220;Well I have done it before, I&#8217;m too smart for using a buyer&#8217;s agent&#8221;</strong></em>&#8230; you must think <strong><span style="color: #000080;">I&#8217;m an Idiot</span></strong>.</p>
<p>Why? Well many reasons, but for one, I hired a buyer agent when I bought my house on <a title="Lake Barcroft Homes For Sale" href="http://LakeBarcroft.com" target="_blank">Lake Barcroft</a>. Negotiations 101 says you shouldn&#8217;t negotiate for yourself. But that is for another blog post, so make sure to subscribe in the upper right corner of this blog.</p>
<p>If you learned anything here, you will learn a TON by taking some time and reading more posts on this blog. Use the right side to find the category that interests you the most. And don&#8217;t miss the older stuff too.</p>
<p>Never too busy for your business and referrals (proof I&#8217;m not too busy for you [<a title="Virginia Realtor" href="http://www.youtube.com/watch?v=9KhxWcgoOuA" target="_blank">Video</a>]).</p>
<p><strong>Frank LLosa J.D.</strong></p>
<p>Broker <a href="http://franklyrealty.com" target="_blank">FranklyRealty.com</a></p>
<p>Owner <a title="Virginia MLS Listings" href="http://franklymls.com" target="_blank">FranklyMLS.com</a></p>
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		<title>Frankly Price Predictor Launch! Are you down with FPP?</title>
		<link>http://blog.franklyrealty.com/2011/06/fpp.html</link>
		<comments>http://blog.franklyrealty.com/2011/06/fpp.html#comments</comments>
		<pubDate>Sat, 25 Jun 2011 02:04:03 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Buying Advice]]></category>
		<category><![CDATA[FranklyMLS 101]]></category>
		<category><![CDATA[Search the MLS]]></category>

		<guid isPermaLink="false">http://blog.franklyrealty.com/?p=455</guid>
		<description><![CDATA[FPP stands for Frankly Price Predictor and it is the coolest new feature on FranklyMLS.com. So cool, it is patent pending.
The goal of FPP is to predict a home&#8217;s closing price, IF IT SOLD TODAY.  Disclaimer: Please do NOT take it seriously. Consider it more like a TOY (at least for now).

FPP uses historic listing data [...]]]></description>
			<content:encoded><![CDATA[<p><iframe width="380" height="285" align=left src="http://www.youtube.com/embed/1BdZbdgyIHA?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p>FPP stands for Frankly Price Predictor and it is the coolest new feature on <a href="http://FranklyMLS.com" target="_blank">FranklyMLS.com</a>. So cool, it is patent pending.</p>
<p>The goal of FPP is to <span style="color: #ff0000;"><strong>predict a home&#8217;s closing </strong></span><span style="color: #ff0000;"><strong>pr</strong></span><span style="color: #ff0000;"><strong>ic</strong></span><span style="color: #ff0000;"><strong>e, </strong><strong><span style="text-decoration: underline;">IF</span></strong><strong> IT SOLD TODAY</strong></span><strong>.  Disclaimer: <span style="color: #008000;">Pleas</span></strong><strong><span style="color: #008000;">e do NOT take it seriously.</span></strong><strong> </strong>Consider it more like a <strong><span style="color: #008000;">TOY</span></strong> (at least for now).</p>
<p><img class="alignright" title="Toy" src="http://farm2.static.flickr.com/1087/988751607_33edaf402f_m.jpg" alt="" width="160" height="240" /></p>
<p>FPP uses historic listing data (see below) to predict the price. It  is NOT an AVM (which uses tax data and home data). Try a search for <a href="http://franklymls.com/default.aspx?m=R&amp;l=350K&amp;h=750K&amp;s=arlington+condos" target="_blank">Arlington Condos</a>.<strong><br />
</strong><strong> </strong></p>
<p><strong>An &#8220;AVM&#8221; is an Automated Valuation Model. </strong>The focus is on<strong> </strong><strong>&#8220;value,&#8221; </strong>and it is for every home, listed or not.</p>
<p>Tools like Zillow&#8217;s Zestimate and <img class="alignright" title="Zestimate" src="http://i694.photobucket.com/albums/vv301/franklyrealty/zillow_logo_woTag_RGB.png" alt="" width="100" height="21" />Cyberhomes, use public data and recent sales. Many consider them wildly inaccurate. But heck, it makes for GREAT marketing! (Hats off to the Zillow team!). How &#8220;accurate&#8221; are they? In a Zillow report, the DC area is one of their most <a href="http://www.zillow.com/howto/DataCoverageZestimateAccuracy.htm">&#8220;accurate&#8221; areas</a>, yet not even 50% of homes close within 5% of the Zestimate. So over 50% of $500k homes are off by over $25k!</p>
<p>Are Zestimates better than tax data, sure! Will we still show Zestimates on FranklyMLS? Sure. The more data the better, right? Is it better than a Realtor combing through comps,<span style="color: #ff0000;"><strong> heck no</strong></span> (and they disclose that it is not a Realtor replacement).</p>
<p><strong>How is FPP different than all those other &#8220;AVMs&#8221; </strong>or Automated Valuation Models are<strong> &#8220;value&#8221; </strong>estimato<img class="alignright" title="Gut" src="http://i694.photobucket.com/albums/vv301/franklyrealty/3078378913_348269d36c_z.jpg" alt="" width="320" height="213" />rs?<span id="more-455"></span></p>
<p>FPP quantifies what agents and homebuyers do today, use their<span style="color: #ff6600;"><strong> GUT FEELING</strong></span>. It looks at the listing and based on multiple variables, it gives a prediction for what the home might sell for <strong>IF IT SOLD TODAY.</strong> (not if it sat for another 90 days).</p>
<p>What listing data might go into a FPP?</p>
<ul>
<li>Days on the Market (obviously a biggy)</li>
<li>Number of price drops</li>
<li>Listing completeness (ie fewer photo homes sell for less See <a href="http://blog.franklyrealty.com/2007/11/buyers-dont-skip-photoless-listings.html">Photoless? Save $15k</a> post)</li>
<li>Listing agent&#8217;s past performance (see <a href="http://FranklyCRA.com" target="_blank">FranklyCRA.com</a>)</li>
<li>Brokerage performance</li>
<li>Short sale, vs regular sale, foreclosures, new home</li>
<li>User data, ie. how you save and watch homes.</li>
<li>And much more listing data including location (some places drop faster than others), price range (certain price points drop more than others) etc.</li>
</ul>
<p><strong> How will FPP be displayed in Spreadsheet mode? Can I turn it off? </strong></p>
<p>Searches will now default to be <strong><span style="color: #ff0000;">sorted by the FPP price!</span></strong> Why? Because who wants to see a home listed at $538,000 with no price drops after 132 days, next to a new listing at $540,000? We all know the 132 home will sell for much less (if it sells), so why not put it lower on the list with the $480k group? Also for those searching up to $500k, they might never have seen the home. Until now.</p>
<p>Also for simplicity sake,<strong><span style="color: #ff0000;"> I rounded the FPP number</span></strong> to the nearest $1,000. I have always hated talking in terms of $538,283. So now that I built my own pricing model, I can do it my way. Clear and easy so digesting 100 homes on a page is a breeze.</p>
<p>Yes. You can turn off the FPP sort by picking a sort option by List Price. Then it will remember your settings for future searches.</p>
<p><strong> How will FPP be displayed in the full listing mode? </strong></p>
<p><strong><span style="color: #ff0000;">By the penny!</span></strong></p>
<p><strong><span style="color: #ff0000;"><span style="color: #008000;">Yep, a real time dropping price$$$.</span> </span></strong><span style="color: #ff0000;"><span style="color: #000000;">Heck, the longer a home sits, the lower the price,</span></span></p>
<p><img class="alignright" src="http://i694.photobucket.com/albums/vv301/franklyrealty/Naughty_By_Nature_-_Greatest_Hits.jpg" alt="" width="160" height="160" align="right/" /></p>
<p><span style="color: #ff0000;"><span style="color: #000000;"> so why not reflect it in real time? Remember, this is a toy, and NOT to be taken so seriously a</span></span>s to effect how you offer on a home. That would be silly.</p>
<p><strong>So what do you think? Useful? Wasteful?</strong></p>
<p>Are you down with FPP?</p>
<p><strong>Frank LLosa<br />
</strong></p>
<p><strong>Owner <a href="http://FranklyMLS.com">FranklyMLS.com</a> and Broker <a href="http://FranklyRealty.com">FranklyRealty.com</a><br />
</strong></p>
<p>Crystal ball Photo by <a href="http://www.flickr.com/photos/katerha">katerha,</a> gut photo by <a href="http://www.flickr.com/photos/sundaykofax" target="_blank">sundaykofax</a>, toy photo by <a href="http://www.flickr.com/photos/doegox" target="_blank">doegox</a></p>
<p>p.s. Up next&#8230; soon you can enter in your work address and get real time distances to your work from each home for sale.</p>
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		<title>Class Action Settlement for Illegal Kickbacks. Told Ya!</title>
		<link>http://blog.franklyrealty.com/2011/06/homewarranty-settlement.html</link>
		<comments>http://blog.franklyrealty.com/2011/06/homewarranty-settlement.html#comments</comments>
		<pubDate>Fri, 17 Jun 2011 00:51:37 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Shady Agent Tricks]]></category>

		<guid isPermaLink="false">http://blog.franklyrealty.com/?p=452</guid>
		<description><![CDATA[ About time!
I called it in 2007 when I said that those $60-90 &#8220;processing fees&#8221; were illegal &#8220;kickbacks&#8221; that Realtors and Brokers got for pushing Home Warranty companies. (see 2007 post).
My exact words in 2007 in case you missed it: &#8220;I wouldn’t be surprised if soon there is a class action lawsuit that will come [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Kickback" src="http://i694.photobucket.com/albums/vv301/franklyrealty/samp58617b4dd58783a1.jpg" alt="" width="240" height="240" /> About time!</p>
<p>I called it in 2007 when I said that those $60-90 &#8220;processing fees&#8221; were illegal &#8220;kickbacks&#8221; that Realtors and Brokers got for pushing Home Warranty companies. (see <a title="Illegal kickbacks home warranty RESPA" href="http://blog.franklyrealty.com/2007/01/beware-of-affiliated-businesses.html" target="_blank">2007 post</a>).</p>
<p style="text-align: center;">My exact words in 2007 in case you missed it:<em> &#8220;I wouldn’t be surprised if soon there is a <strong>class action lawsuit that will come after these firms <span style="color: #ff0000;">and the Realtors that are colluding</span> </strong>to the detriment of their client.&#8221;</em></p>
<p>Well it finally happened. Of course the defendant doesn&#8217;t agree with or accept any responsibility. Here is the website announcing the<a href=" http://www.abneyclassaction.com" target="_blank"> class action settlement</a>. It is against AHS, the #1 home warranty company. The period is from May 2007 to Dec 2010. AHS was selling home warranties for $400 and giving the recommending broker $60 to $90 in &#8220;admin fees.&#8221;</p>
<p>Why does this matter? Kickbacks are illegal under RESPA (google it).</p>
<p>And in case you missed it, our &#8220;Excellence Comes Standard&#8221; &#8482; <a href="http://blog.franklyrealty.com/2007/03/client-bill-of-rights-can-your-agent.html">client bill of rights</a> #4 has always been, &#8220;No Home Warranty Kickbacks.&#8221; I know many might say &#8220;Duh, of course my agent should not be getting bribed,&#8221; but your Duh is not reality and yes agents get excited over $60. And yes it is only $60, but I think it <strong><span style="color: #008000;">signals a deeper problem of disclosure and fiduciary duty.</span></strong></p>
<p><strong><span style="color: #ff0000;">&#8220;Are you working on my behalf of not!&#8221;</span></strong> $60 here and&#8230; $10,000 there when your agent throws you under the bus, without authorization, and tells the other agent you are willing to pay more. And don&#8217;t think I don&#8217;t see this a fair amount. (ie <a href="http://blog.franklyrealty.com/2007/01/for-realtors-sucky-listing-agents-i.html" target="_blank">sucky agents</a>)</p>
<p>(Focus Frank, focus) The settlement calls for about a $45 to $60 refund.</p>
<p>Here is the tricky part. The settlement says those that qualify are &#8220;settlement class member&#8217;s<em><strong> purchase of the home service</strong></em> contract.&#8221; [sic] And supposedly people are getting letters from AHS telling them that they may qualify. But where are those letters likely to go to? To the home being warrantied! Who<strong><span style="color: #ff0000;"> most likely bought</span></strong> the warranty?<strong><span style="color: #ff0000;"> The seller!</span></strong> Ha. The seller&#8217;s contact information is usually nowhere on the application to purchase the warranty. So how do THEY get paid. I know, kinda boring and academic, but interesting to me.<strong><br />
</strong></p>
<p><strong>What now? What is the latest trick or workaround?</strong></p>
<p>Now  the warranty firms (some stopped the practice) actually have the agent  &#8220;do something&#8221; so it won&#8217;t be considered an illegal kickback. Not sure  exactly what is done (if you know, add it to the comments). Probably it  will entail having the agent walk around the house and check off boxes.</p>
<p>What a mess.</p>
<p>Should have just followed my advice in 2007.</p>
<p><strong>Frank Borges LLosa </strong>J.D.</p>
<p>Broker <a href="http://FranklyRealty.com">FranklyRealty.com</a></p>
<p>Owner <a href="http://FranklyMLS.com">FranklyMLS.com</a></p>
<p><img class="alignright" title="Hart" src="http://i694.photobucket.com/albums/vv301/franklyrealty/photo1.jpg" alt="" width="85" height="128" /></p>
<p>P.S. Hartly is almost one. <em>(pic by <a href="http://www.abbykellyphoto.com/" target="_blank">AbbyKellyPhoto</a>)</em></p>
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		<title>FranklyRealty.com on HGTV- Full Show</title>
		<link>http://blog.franklyrealty.com/2011/03/franklyrealty-on-tv.html</link>
		<comments>http://blog.franklyrealty.com/2011/03/franklyrealty-on-tv.html#comments</comments>
		<pubDate>Thu, 03 Mar 2011 05:43:55 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://blog.franklyrealty.com/?p=429</guid>
		<description><![CDATA[In case you missed it, a couple weeks ago FranklyRealty.com was featured in the season premiere of HGTV&#8217;s  ! 
I had a great time with TJ and Stephanie. Thank you guys for being a great sport.


It took 9 months to find their home, and it was well worth the wait!


Part 1:

Part 2:

During that 9 months [...]]]></description>
			<content:encoded><![CDATA[<p>In case you missed it, a couple weeks ago FranklyRealty.com was featured in the season premiere of HGTV&#8217;s  <img src="http://i694.photobucket.com/albums/vv301/franklyrealty/MFP_logo.jpg" alt="" align="middle"/><strong>! </strong>
<p>I had a great time with TJ and Stephanie. Thank you guys for being a great sport.
</p>
<p>
It took 9 months to find their home, and it was well worth the wait!
</p>
<p>
Part 1:</p>
<p><a href="http://www.youtube.com/watch?v=IiwVap1jeEI" target="new"><img class="aligncenter size-medium wp-image-432" title="Show Part 1" src="http://i694.photobucket.com/albums/vv301/franklyrealty/showpart1.jpg" alt="Show Part 1" /></a></p>
<p>Part 2:</p>
<p><a href="http://www.youtube.com/watch?v=nmD-tEA0U8A" target="new"><img class="aligncenter size-medium wp-image-433" title="ShowPart2" src="http://i694.photobucket.com/albums/vv301/franklyrealty/ShowPart2.jpg" alt="ShowPart2" /></a></p>
<p>During that 9 months I also took some &#8220;behind the scenes&#8221; video with a point and shoot video camera. And since the show is supposed to be a behind the scenes view of buying a house, I called my own video a<em> &#8220;behind the scenes, of behind the scenes.&#8221; </em>(insert 3rd party laugh if you didn&#8217;t find that funny).</p>
<p>I hope to compile 9 months of outings and live negotiations into a mini webisode. It will be raw and informal, but hopefully you can really see more about how I work.</p>
<p>Apart from the full show I want to put on, here is one iPhone video that I posted on <a href="http://www.twitvid.com/E16B6">Twitter on their closing day.</a>   (Follow me at <a href="http://twitter.com/FranklyRealty" target=ss>@FranklyRealty</a>.)</p>
<p><a href="http://www.twitvid.com/E16B6"><img src="http://i694.photobucket.com/albums/vv301/franklyrealty/twitvid.jpg" alt="" /></a><br /> and a funny little <a href="http://www.twitvid.com/AA331">video here</a>.</p>
<p>
Dying for more reality real estate? Watch some oldies but goodies,  with the <a href="http://www.youtube.com/watch?v=fMS2SbvBOVc" target="new3">D0UBLE AGENTS</a> show from 5 years ago.
</p>
<p>
Don&#8217;t forget to subscribe for future postings.
</p>
<p>
Frank Borges LL0SA<br />
Owner/Broker FranklyRealty.com</p>
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		<title>Realtor Commissions. The Great Hush Hush Exposed.</title>
		<link>http://blog.franklyrealty.com/2011/02/6-realtor-commissions.html</link>
		<comments>http://blog.franklyrealty.com/2011/02/6-realtor-commissions.html#comments</comments>
		<pubDate>Mon, 21 Feb 2011 20:06:01 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Listing Advice.]]></category>
		<category><![CDATA[Realtor Commissions]]></category>
		<category><![CDATA[Realtor Rebates]]></category>

		<guid isPermaLink="false">http://blog.franklyrealty.com/?p=403</guid>
		<description><![CDATA[Are 6% Realtor commissions &#8220;customary&#8221; or &#8220;prevailing,&#8221; or the &#8220;average?&#8221; (hint=no). Do you get what you pay for? (hint=oftentimes no) This post is long but it uncovers the unspeakable&#8230; COMMISSIONS!
Why does it matter? Because on a $500,000 home each percent is $5,000! Any ignorance about commissions may lead to a royal ripoff. The trick is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/gp/product/1427754705?ie=UTF8&amp;tag=frareablo-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1427754705"><img class="alignleft" title="Realtor Commissions" src="http://ecx.images-amazon.com/images/I/512aJLJ7m8L._SL160_.jpg" alt="" width="107" height="160" /></a>Are 6% Realtor commissions &#8220;customary&#8221; or &#8220;prevailing,&#8221; or the &#8220;average?&#8221; (hint=no). <strong><span style="color: #ff0000;">Do you get what you pay for? </span></strong>(hint=oftentimes no) This post is long but it uncovers the unspeakable&#8230; COMMISSIONS!</p>
<p><strong><span style="color: #008000;">Why does it matter?</span></strong> Because on a $500,000 home each percent is $5,000! Any ignorance about commissions may lead to a royal ripoff. <span style="color: #800080;"><em>The trick is that less commission isn&#8217;t always more &#8220;savings&#8221;, but the flipside is also true, because a higher commission isn&#8217;t always followed with better performance. </em></span>Knowledge is power.</p>
<p><strong><span style="color: #993300;">Background: </span></strong>Ever wonder why there are nearly <strong><span style="color: #ff0000;">no Realtor blogs discussing commission </span></strong>structures openly? (probably not, but for the other 3 of you&#8230;) It all has to do with an AntiTrust price fixing case against a few Realtor brokers decades ago. (I just covered it in my AntiTrust Law class, this is my last semester at AU! for those that are curious followers.)</p>
<p>These brokers got together for a dinner at Congressional County Club in MD. The organizer was F0LEY, the then President of the Local Board of Realtors. He got up and said he was changing his firms<strong> rates to 7% from 6%</strong>. (insert tons of <a href="http://openjurist.org/598/f2d/1323/united-states-v-p-foley" target="_blank">details here</a>). <img class="alignright" title="photo" src="http://i694.photobucket.com/albums/vv301/franklyrealty/2412546_75.jpg" alt="" width="160" height="116" /></p>
<p>His excuse was the market was horrible and tons of homes were listing, but nothing was selling, so they were in<span style="color: #ff0000;"><strong> dire straits. </strong></span>Ultimately, several were <strong><span style="color: #008000;">found guilty of conspiracy to raise commission rates</span></strong> in violation of the Sherman Act, an Antitrust law.</p>
<p>Fast forward 30 years, the Realtor community is still terrorized and instructed to <strong>NOT TALK ABOUT COMMISSIONS</strong> publicly with other agents. And to even get up and leave a room if somebody talks commissions. I have seen it, it is pretty funny when the word commission is mentioned and everyone freaks out and becomes a lawyer &#8220;You can&#8217;t talk about that!&#8221;</p>
<p><img class="alignleft" title="chick" src="http://farm5.static.flickr.com/4095/4868037298_30b03eaa88_m.jpg" alt="" width="157" height="115" />It got so bad that the Virginia Assoc. of Realtors&#8217; legal counsel didn&#8217;t want to say &#8220;6% commissions&#8221; when teaching agents, so he referenced a number of hypothetical <strong><span style="color: #ff9900;">&#8220;chickens&#8221; instead of using actual percentages</span></strong>. He happened to use the number<strong> 600 chickens</strong>. Hum, if that isn&#8217;t a wink wink to the number <strong>6</strong>, then I don&#8217;t know what is. (see <a href="http://agentgenius.com/g-rants-insanity-more/realtors/realtors%C2%AE-are-worth-300-chickens-%E2%80%93-and-then-some/" target="_blank">Blog post</a> on topic or <a href="http://www.varealtor.com/portals/0/webcast/ShortSales/f.htm" target="_blank">video</a> see minute 11:20) Gimme a break.</p>
<p>In my opinion, in the end, this<strong> chill effect &amp; gag order has the opposite result</strong>. Instead of colluding to increase prices, the new silence solidifies what the consumers (and press) think is the &#8220;Normal&#8221; Realtor Commission. And the press make it worse with headlines like: &#8220;<em>Chipping Away At Realtors&#8217; Six Percent</em>&#8221; (<a href="http://www.cbsnews.com/stories/2007/05/11/60minutes/main2790865.shtml" target="_blank">link</a>). Or Wikipedia&#8217;s <strong><span style="color: #ff0000;">&#8220;The median real estate commission charged&#8230;  6%&#8221;. This is WRONG.<span id="more-403"></span> </span></strong>With misinformation like this, what is the consumer to think? Keep them in the dark, and they are worse off. So I&#8217;m gonna spill the beans on what is &#8220;normal.&#8221;</p>
<p><strong>First a break down of the total commission charged. </strong><img class="alignright" title="jelly" src="http://i694.photobucket.com/albums/vv301/franklyrealty/446318628_0edbe7dc15_m.jpg" alt="" width="92" height="123" /></p>
<p>This is VERY confusing to newcomers and consumers (remember confusion can be profitable). The listing agent (actually their respective brokerage firm) charges&#8230; lets just say<strong><span style="color: #0000ff;"> 100 jelly beans</span></strong> (instead of using<span style="color: #ff6600;"> <strong>&#8220;chickens</strong></span><strong>&#8220;</strong>). Of which some of that goes to the cooperating buyer agent. Sometimes it will be <span style="color: #0000ff;"><strong>half (50 beans),</strong></span> sometimes much more, but rarely is it much less (ie. Statistically it is rare for the listing portion to be higher than the buyer agent portion).</p>
<p><span style="color: #ff0000;"><strong>ACTUAL STATS on the Buyer Agent offered Commission!</strong></span></p>
<p><strong>Example 1: In Arlington Virginia,</strong> looking at 100 active  regular (non bank, non short sale) listings from $400k-600k, they are offering (this data is only shown on the Realtor MLS and not public sites):</p>
<ul>
<li>* 3% commission to the buyer agent.<strong><span style="color: #ff0000;"> 95% of the time!</span></strong></li>
<li>* 2.7% once</li>
<li>* 2.5% for four of the listings</li>
</ul>
<p>While that is consistent with what I have seen, there are variations in many areas and price points.</p>
<p><strong>Example 2: Washington DC $400k-$500k, 200 active homes.</strong></p>
<ul>
<li>* 3% commission to the buyer agent 62% of the time</li>
<li>* 2.5-2.7% offered 37% of the time</li>
<li>* Three listings had 3.5-4% (see video about &#8220;bonuses&#8221; below)</li>
</ul>
<p><strong>Example 3: SHORT SALES in Manassas. 35 actives</strong></p>
<ul>
<li>* 2.5% commission in twenty listings (55% of the listings), plus four homes at 2% commission. Total= 66% of homes between 2-2.5% commission</li>
<li>* 3% commission on eight listings or 26%</li>
</ul>
<p>(In other words, short sales tend to offer only 2.5%. Buyer alert: Make sure the 20% lower buyer agent commission is NOT the reason your buyer agent is discouraging Short Sales. Only the buyer agent, not the buyer, knows the offered buyer agent commission<strong> before</strong> visiting the home. See also the benefits of an <a href="http://blog.franklyrealty.com/2007/02/exclusive-buyer-agency-contracts-dont.html" target="_blank">exclusive buyer agency agreement</a>, see blog post)</p>
<p>So now that you understand how the buyer agent is paid, then you have the <strong>ammo to catch some trickery some listing agents pull.</strong> Because the commissions are bundled into one number, ie 100 jelly beans, they can offer less to the buyer agent to make the total number look lower.</p>
<p>Just last week there was a non-Redfin Realtor on Redfin&#8217;s <a href="http://forums.redfin.com/t5/Washington-DC-Baltimore/Redfin-Alternatives-in-the-DC-amp-MD-Area/m-p/167710#M6860">forum</a> advertising/discussing <strong><span style="color: #ff0000;">his new promotion of 3.5% total commission for a full service listing.</span></strong> I called him out on not disclosing the break down of that total (ie how much to the buyer agent). But since his actual last 2 deals offered 3% ($150k listings), I gave him the benefit of the doubt. But he responded that the 3.5% &#8220;deal&#8221; was with 2.5% to the buyer agent. Ok, no problem, but do you see how that can be confusing to the consumer?</p>
<p><em>Sidebar:  sometimes over 3% is offered to the buyer agent or a &#8220;Realtor bonus&#8221;. Here is a <a href="http://www.youtube.com/watch?v=x3tvAqoa-as" target="_blank">video</a> of my talking on CNBC about this practice. </em><p><a href="http://blog.franklyrealty.com/2011/02/6-realtor-commissions.html"><em>Click here to view the embedded video.</em></a></p></p>
<p>So now that you get the Buyer Agent &#8220;typical&#8221; commission, let us move to the key question:</p>
<p><strong><img class="alignleft" title="normal" src="http://i694.photobucket.com/albums/vv301/franklyrealty/normal-movie-fs.jpg" alt="" width="108" height="160" />&#8220;What is a Normal Realtor Commission?&#8221;</strong></p>
<p>I&#8217;m splitting hairs here, but the word &#8220;Prevailing&#8221; or &#8220;normal&#8221; is confusing. Shouldn&#8217;t the question be <strong>&#8220;What is the AVERAGE Realtor commission?&#8221;</strong> The first questions is manipulated by the press and the silence on the topic. The second is fact (kinda).</p>
<p>Well thank goodness for REAL Trends! A non-NAR organization (NAR can&#8217;t track commissions in fear of AntiTrust laws, see <a href="http://www.realtor.org/wps/wcm/connect/9fb7da0048be35f0b233fe0c8bc1f2ed/Structure%2520Paper%2520FINAL%252011-28-05.pdf?MOD=AJPERES&amp;CACHEID=9fb7da0048be35f0b233fe0c8bc1f2ed" target="_blank">page 14</a>) that tracks the average. Well it was as low as 5% in 2005 (see Inman <a href="http://www.inman.com/blog/2008/02/1/real-estate-commissions-where-are-they-now" target="_blank">post</a>) and in 2010 it was 5.4% (see <a href="http://www.realtrends.com/blog/signs-of-life" target="_blank">story</a>).</p>
<p>HOW HARD WAS THAT?</p>
<p><span style="text-decoration: underline;"><span style="color: #008000;"><strong>THE AVERAGE COMMISSION IN 2010 was <span style="font-size: large;">5.4%!</span></strong></span></span></p>
<p>Finally, some real stats right?</p>
<p>Well kinda. That 5.4% average isn&#8217;t broken down. People like to assume it is half and half, but that is not likely. So if 5.4% was the average in Arlington, it would be <strong>2.4% </strong>to the listing agent and <strong>3% </strong>to the buyer agent. But the study is nationwide. And I don&#8217;t know what the rest of the USA charges or if they include FSBOs (see post on Saving $20k <a href="http://blog.franklyrealty.com/2007/04/virginia-mls-flat-fee-fsbo-save-20000.html" target="_blank">going FSBO</a>).</p>
<p>And it isn&#8217;t clear if that amount covers the new trend toward charging what I consider bogus <strong>&#8220;Admin Fees.&#8221;</strong> (See my <a href="http://blog.franklyrealty.com/2007/02/395.html" target="_blank">Admin Fee</a> post and Ken Harney&#8217;s <a href="http://therealdeal.com/newyork/articles/ken-harney-charging-admin-fees-on-top-of-commissions-garners-industry-scrutiny" target="_blank">article</a>. Or watch my <a href="http://www.youtube.com/watch?v=QVy63DcWBv8" target="_blank">video</a>.)<p><a href="http://blog.franklyrealty.com/2011/02/6-realtor-commissions.html"><em>Click here to view the embedded video.</em></a></p><img class="alignright" title="sale" src="http://i694.photobucket.com/albums/vv301/franklyrealty/slasherSalePic.jpg" alt="" width="132" height="160" /></p>
<p>Regardless, the MOST I have seen is 3% (listing side) plus a $400 admin fee. However, I did hear one funny story. A large local brokerage firm was training their newer agents to go to a<span style="color: #339966;"><strong> listing presentation with 7% prefilled into the contract</strong></span>. And then dramatically<strong> slash the 7% </strong>as if it was a &#8220;limited time only&#8221; discount or car promotion. Come on, give me a break.</p>
<p><strong><span style="color: #ff0000;">Well does one &#8220;GET WHAT YOU PAY FOR!&#8221;&#8230; ?<br />
</span></strong></p>
<p><strong>NO! </strong><em>(but I have many thoughts on <a href="http://blog.franklyrealty.com/2007/02/realtor-rebates-free-money-or-expensive.html" target="_blank">realtor rebating,</a> see post).</em> <strong><span style="color: #008000;">Wow, do I hate that line </span></strong>and sooooo many Realtors use it when trying to defend their commission (google <a href="http://www.google.com/search?q=%22you+get+what+you+pay+for%22+commission+Realtor&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a#sclient=psy&amp;hl=en&amp;newwindow=1&amp;client=firefox-a&amp;hs=hzl&amp;rls=org.mozilla:en-US%3Aofficial&amp;q=%22Realtor+commission%22+%22you+get+what+you+pay+for%22+&amp;aq=f&amp;aqi=&amp;aql=&amp;oq=&amp;pbx=1&amp;bav=on.1,or.&amp;fp=b5fc6a07c812d0bf" target="_blank">it</a>). Why do I hate this pitch? Because I&#8217;ve seen a ton of <strong><a href="http://blog.franklyrealty.com/2007/01/for-realtors-sucky-listing-agents-i.html" target="_blank">&#8220;6%&#8221; agents that suck</a></strong> (blog post), or at least not do everything they should be doing.  <strong>Most agents don&#8217;t even do what I consider the basics</strong>. Stuff you would be like: <em>&#8220;Duh, why don&#8217;t you use 30 photos?&#8221;</em> This stuff is what we at FranklyRealty.com call (warning, upcoming link could be seen as a self promoting comment) &#8220;<a href="../2007/03/client-bill-of-rights-can-your-agent.html" target="_blank">Excellence Comes Standard</a>&#8221; in our Bill of Rights. Also when I started 7 years ago (I feel old now), <strong><span style="color: #800080;">I did a $1 commission on $3Million home.</span></strong> It launched my career and my first of four Wall Street Journal <a href="http://www.google.com/search?q=wall+street+journal+frank+llosa&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a#sclient=psy&amp;hl=en&amp;newwindow=1&amp;client=firefox-a&amp;hs=up6&amp;rls=org.mozilla:en-US%3Aofficial&amp;q=site:wsj.com+%22frank+borges+LLosa%22&amp;aq=f&amp;aqi=&amp;aql=&amp;oq=&amp;pbx=1&amp;bav=on.1,or.&amp;fp=b5fc6a07c812d0bf" target="_blank">features</a>, and <span style="color: #ff0000;"><strong>I was worth much more than a buck!</strong></span></p>
<p><strong>YEP! 80-90% of listings don&#8217;t have the maximum 30 photos!</strong></p>
<p>Don&#8217;t believe me? Do a FranklyMLS search for <a href="http://franklymls.com/default.aspx?m=R&amp;l=400K&amp;h=800K&amp;s=arlington+condos" target="_blank">Arlington Condos</a> from $400-$800k and sort by the # of photos column. <span style="color: #ff0000;"><strong>Only 16 of 163, or 10% of agents posted 30 photos! </strong></span>This is embarrassing (Attn Agents: I have an online free 2hr photo class for agents,<a href="http://blog.franklyrealty.com/about_us.php" target="_blank"> </a><a href="http://franklyrealty.com/aboutus.php">email me</a>).<strong> </strong><strong><br />
</strong></p>
<p>Why don&#8217;t they post 30 when it is free? Maybe because it can<strong> take 60 minutes </strong>with our antiquated MLS system. Expecting the &#8220;average&#8221; agent to wait an hour? Fat chance.<strong> </strong>And sure, maybe you read this post, and you stand up to your listing agent and say &#8220;give me 30 photos&#8221; and they say &#8220;SURE!&#8221;, but what else will they cut corners on? Those are the things that sell homes. Not the bogus checklist (see my spinning car <a href="http://www.youtube.com/franklyrealty#p/u/20/2UvtH8dzk8s">video</a>) including  and bogus pitch: &#8220;We will list your property on 650 websites.&#8221; <em>(Disclaimer: I am not saying that an agent that takes 10 or 25 photos &#8220;sucks&#8221; and every agent using 30 photos is perfect,  but I&#8217;m saying why take that short cut?).</em></p>
<p><strong>Under 0.1% of Listing Agent use Walking Video Tours, posted on the MLS. Even though it is FREE to them!</strong> <a href="http://videosbyaddress.com/"><img class="alignright" title="video" src="http://videosbyaddress.com/administration/fckeditor/uploaded_files/vbalogo.png" alt="" width="151" height="27" /></a></p>
<p>Few agents even know that there is only 1 service in the DC, Virginia, MD area MLS that will allow an agent to post an unbranded walking video tour of their listing,<span style="color: #008000;"> <strong>on the MLS</strong></span>. Why does this matter? I agree large super wide angle photos are the more important, but buyers also care about the flow of the house from room to room. A walking video tour (not those silly &#8220;flying photos&#8221; to jazz music virtual tours) gives that <span style="color: #ff0000;">Sunday Open House feeling</span> everyday. (see Frankly Agent Megan&#8217;s <a href="http://franklymls.com/FX7516170" target="_blank">listing</a>, and walking<strong> <a href="http://videosbyaddress.com/video/FX7516170">video example</a></strong>).</p>
<div><object id="main" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="320" height="240" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="main" /><param name="bgcolor" value="#000000" /><param name="src" value="http://videosbyaddress.com/modules/vPlayer/vPlayer.swf?f=http://videosbyaddress.com/modules/vPlayer/vPlayercfg.php?fid=313a562076992e50aa3" /><param name="allowfullscreen" value="false" /><param name="quality" value="high" /><embed id="main" type="application/x-shockwave-flash" width="320" height="240" src="http://videosbyaddress.com/modules/vPlayer/vPlayer.swf?f=http://videosbyaddress.com/modules/vPlayer/vPlayercfg.php?fid=313a562076992e50aa3" quality="high" allowfullscreen="false" bgcolor="#000000" name="main"></embed></object></div>
<p>Also note that the rare listing agent that uses Youtube videos doesn&#8217;t count since the MLS doesn&#8217;t let you link to Youtube.</p>
<p><strong><span style="color: #ff0000;">So sellers, tell your listing agent to upload a video for free at <a href="http://videosbyaddress.com/" target="_blank">VideosByAddress.com</a><span style="color: #000000;"> </span></span></strong><span style="color: #ff0000;"><span style="color: #000000;">or watch the 20 min <a href="http://www.youtube.com/watch?v=_sMiXeEMo0A">How-to Video</a> on making real estate walking video tours.</span></span></p>
<p><span style="color: #800080;"><strong>&#8212;&#8212;&#8212;&#8212;-</strong></span></p>
<p>Anyhow, I&#8217;ll stop rambling. Hopefully you learned something and this <a href="http://blog.FranklyRealty.com">blog.FranklyRealty.com</a> (don&#8217;t forget to sign up for new posts) will help you sift through the pitches and help you NET the most (see more posts on <a href="http://blog.franklyrealty.com/category/listing-advice" target="_blank">Listing Advice</a> or <a href="http://blog.franklyrealty.com/category/buying-advice" target="_blank">Buying advice</a>).  Because in the end, isn&#8217;t your NET (and hassle factor/convenience) what really matters? On the one hand you might get ripped off with one agent charging<strong> 100 jelly beans </strong>(metaphor for commission percentage, see above), but then you never see them after the initial pitch, and 3 newbie assistants run the show. Or you might find a great eager agent willing to do it for <strong>20 Jelly Beans</strong> and still be &#8220;full service,&#8221; and do a great job.</p>
<p><span style="color: #800080;"><strong>Conclusion: </strong></span>Consumers deserve to fully understand what all of their options are and how the confusing Realtor commission system works. With this information they can make the best decision for their needs. Whether it be &#8220;flat fee&#8221; or &#8220;Discounted&#8221; full service, &#8220;average&#8221; full service,  or regular &#8220;full service,&#8221; but hopefully avoiding &#8220;crappy&#8221; full service.</p>
<p>Best of luck selling your home!<img class="alignright" title="h" src="http://i694.photobucket.com/albums/vv301/franklyrealty/baby-1.jpg" alt="" width="120" height="160" /></p>
<p><strong>Written by Frank Borges LLosa-</strong> Broker/Owner FranklyRealty.com and <a href="http://FranklyMLS.com" target="_blank">FranklyMLS.com</a></p>
<p>p.s. Did you catch me on HGTV&#8217;s My 1st Place this month? p.s.s. Did you see FranklyMLS.com now has <a href="http://franklymls.blogspot.com/2011/02/mls-zip-code-search-with-boundary.html">Zip Code boundaries</a>?</p>
<p>And a photo of my son Hartly, now 8 months.</p>
<p><em>Photo Credit: <a href="http://www.flickr.com/photos/theogeo/446318628/" target="_blank">Chicken</a> &amp; <a href="http://www.flickr.com/photos/theogeo/446318628/" target="_blank">Jelly Beans </a></em></p>
<p><em>Please report typos.</em></p>
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		<title>Does Frankly Realty Scare You? A Testimonial.</title>
		<link>http://blog.franklyrealty.com/2010/11/frankly-realty-scare-you.html</link>
		<comments>http://blog.franklyrealty.com/2010/11/frankly-realty-scare-you.html#comments</comments>
		<pubDate>Mon, 15 Nov 2010 05:37:16 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Listing Advice.]]></category>

		<guid isPermaLink="false">http://blog.franklyrealty.com/?p=381</guid>
		<description><![CDATA[ Scared of hiring a smaller Virginia, DC or Maryland real estate firm?
For those of you that might be thinking &#8220;What or who is Frankly Realty?&#8221; and are

scared to pick a firm that only uses experienced full-time agents (go ahead, crank call any firm and say you want to start in a week as a part-timer and see [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin-top: 4px; margin-bottom: 4px; margin-left: 22px; margin-right: 22px; border: 1px solid black;" src="http://i694.photobucket.com/albums/vv301/franklyrealty/FranklyScared.jpg" alt="Frankly Scared" width="180" height="240" align="left" /> Scared of hiring a smaller Virginia, DC or Maryland real estate firm?</p>
<p>For those of you that might be thinking<strong><em> <span style="color: #ff0000;">&#8220;What or who is Frankly Realty?&#8221;</span></em><span style="color: #ff0000;"> </span></strong>and are</p>
<p><img class="alignright" style="margin-left: 12px; margin-right: 12px;" src="http://i694.photobucket.com/albums/vv301/franklyrealty/Crank_yankers_CCR0001.gif" alt="" width="150" height="150" align="right" /></p>
<p>scared to pick a firm that only uses <strong>experienced full-time agents</strong> (go ahead, crank call any firm and say you want to start in a week as a part-timer and see how excited they get!&#8221;), this testimonial is a must read.</p>
<p><strong>Background:</strong> This seller had experience selling several properties using <em><strong>&#8220;long standing, reputable firms.&#8221;</strong></em> But her latest home was listed unsuccessfully by 2 big brand agents for <strong>over 300 days. </strong></p>
<p><img src="http://franklyrealty.com/images/agent_cathy.jpg" alt="" width="61" height="87" align="left" /></p>
<p>Then Frankly Realty agent <strong><span style="color: #339966;">Cathy Poungmalai </span></strong> got the listing. Cathy suggested and helped with light rehab,<strong> <a href="http://blog.franklyrealty.com/category/staging" target="new">staged it</a></strong>, used amazing photos (with a main photo collage) and several other techniques leading to <em>&#8220;never a shortage of buyers,&#8221; </em><strong>4 offers</strong> and this unsolicited testimonial.</p>
<ul><strong>Here are the</strong><strong><span style="color: #ff0000;"> testimonial highlights:</span></strong></p>
<li> &#8220;We&#8217;[v]e always used long standing, reputable firms&#8221;</li>
<li> &#8220;Your statistics were remarkable&#8221;<span id="more-381"></span></li>
<li> &#8220;[T]o tell you the truth, the fact that I had never heard of Frankly Realty scared me.&#8221;</li>
<li><span style="color: #ff0000;"><strong> &#8220;The risk certainly paid off.&#8221; </strong></span></li>
<li> &#8220;4 contracts bidding against each other&#8221;</li>
<li> &#8220;I am certain Frankly Realty will become an exceptionally recognizable brand in the near future&#8221;</li>
</ul>
<p><img src="http://franklyrealty.com/images/testimonialletter.gif" alt="" /></p>
<p>You can see a copy of the <span style="color: red;"><strong>SOLD</strong></span> listing here:<strong> <a href="http://www.franklymls.com/AR7390069" target="new">www.franklymls.com/AR7390069</a></strong></p>
<p><a href="http://www.franklymls.com/AR7390069" target="new"></a>Thank you Ms. Araujo for trusting in us and Cathy, and for sending this unsolicited testimonial (anybody can ask somebody to say something great about them right?).</p>
<p>And great job Cathy! The best part is that this letter truly represents your typical client experience. You constantly keep the mantra of</p>
<p><img class="alignright" style="margin-left: 12px; margin-right: 12px;" src="http://i694.photobucket.com/albums/vv301/franklyrealty/3460915742_f275c2af8a.jpg" alt="" width="200" align="right" /></p>
<p>helping your clients get the most value out of their home, while balancing speed and a smooth transaction.</p>
<p>So <strong><span style="color: #ff0000;">fence sitters,</span></strong> I hope this helps. Don&#8217;t think that bigger is always better.</p>
<p><strong>Frank Borges LL0SA- Broker </strong><strong><a href="http://FranklyRealty.com" target="_blank">FranklyRealty.com</a></strong><strong> and Owner </strong><strong><a title="FranklyMLS" href="http://FranklyMLS.com" target="_blank">FranklyMLS.com</a></strong></p>
<pre>Fence photo by <a href="http://www.flickr.com/photos/lancerrevolution/" target="_blank">LancerE</a></pre>
<ul>
<li>
<p style="text-align: left; "><strong>P.S. </strong>Full disclosure back story: So as you might know, I hate it when agents manipulate stuff (like how almost every agent says they are &#8220;Number 1&#8243;)<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/v1U6BHK34Rc?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/v1U6BHK34Rc?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
So I&#8217;m going to preemptively argue what you might be thinking regarding this listing and testimonial (heck, even if you weren&#8217;t thinking it). First of all, the two other attempts to sell this home were for a MUCH higher price.  One might easily try to blame it on price for not selling and not give credit to Cathy, who ultimately sold it. Sure price is very important, but those listings were not staged (at least what I call staging), and had horrible photos (albeit 30).
</p>
<p style="text-align: left; ">Secondly, one might say that Cathy still had it for 60+ days on the market AND it didn&#8217;t get 100% of list price. Well, you can look up Cathy&#8217;s track record with listings <strong><a href="http://franklymls.com/default.aspx?m=R&amp;l=0&amp;h=ALL&amp;s=Lister-79550&amp;x=sold2009" target="_blank">here</a></strong> (did you know with FranklyMLS.com you can look up<a href="http://franklymls.blogspot.com/2010/01/sold-data-on-listing-agent-better.html" target="_blank"> ANY agent&#8217;s listing record</a>, also known as a <a href="http://blog.franklyrealty.com/category/frankly-cra" target="new">FranklyCRA</a>?) and see that 90% of her listings sold faster, with the<strong> median being 13 days!</strong> The real amazing part was how she got 4 offers that all started in the low $600&#8217;s to come up to $657,000. That takes effort and skill and that is what really leads to satisfied customers.</p>
<p><strong><span style="color: #800080;"> Remember, at <a href="http://franklyrealty.com">FranklyRealty.com</a>, Excellence Comes Standard (<a href="http://tess2.uspto.gov/bin/showfield?f=doc&amp;state=4005:d25suo.2.1" target="_blank">tm</a>) and this is typical of all Frankly agents.</span></strong></p>
<p><span style="color: #000000;"><strong>P.P.S. </strong>Cody, sorry for the delay since my last post, I had to step away to feed Hartly. <img src="http://i694.photobucket.com/albums/vv301/franklyrealty/FrankRead-1.jpg" alt="" align="right/" /></span></li>
</ul>
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		<title>Understanding the &#8220;Fiduciary Duty&#8221; of a Virginia Realtor (DC&amp;MD too)</title>
		<link>http://blog.franklyrealty.com/2010/07/understanding-the-fiduciary-duty-of-a-virginia-realtor-dcmd-too.html</link>
		<comments>http://blog.franklyrealty.com/2010/07/understanding-the-fiduciary-duty-of-a-virginia-realtor-dcmd-too.html#comments</comments>
		<pubDate>Thu, 29 Jul 2010 16:32:59 +0000</pubDate>
		<dc:creator>FranklyRealty.com</dc:creator>
				<category><![CDATA[Buying Advice]]></category>

		<guid isPermaLink="false">http://blog.franklyrealty.com/?p=376</guid>
		<description><![CDATA[ Long time no post. In part because we just had a baby! Hartly Jose LLosa and have been settling into the new house on Lake Barcroft. (see more below).

Also I have been posting a weekly video column for INMAN news called the Wheel Estate Cam. The video blog is mainly broker to agent focused [...]]]></description>
			<content:encoded><![CDATA[<p><img align=left src="http://i694.photobucket.com/albums/vv301/franklyrealty/photohartly-1.jpg"/> Long time no post. In part because we just had a baby! <strong>Hartly </strong>Jose LLosa and have been settling into the new house on <a href="http://lakebarcroft.com" target=new21>Lake Barcroft.</a> (see more below).</p>
<p>
Also I have been posting a weekly video column for <a href="http://inman.com" target=e>INMAN news</a> called the <a target=new href="http://www.inman.com/wheelestatecam">Wheel Estate Cam</a>. The video blog is mainly broker to agent focused advice.</p>
<p>This is video #30 on the <b>Fiduciary Duty of Realtors</b> and it is particularly relevant to consumers buying real estate in Virginia, DC and Maryland. Also it gives you a glimpse into how we work.
</p>
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<p>
<strong>American U. Law School Update:</strong> Just two light semesters left! (I overloaded the courses pre-baby)</p>
<p>
<b>Our House Update:</b> We bought a house on <a target=new href="http://www.LakeBarcroft.com">Lake Barcroft</a> in Falls Church, Virginia.<br />
<br /><img align=center src="http://lakebarcroft.com/LakePanoramic.JPG"/><br />
<br />
While it has had major money pit-type problems (see my <a href="http://www.youtube.com/watch?v=YjtpCYWyIUQ" target=ne>10 favorite upgrades</a>), I absolutely<b> love living</b> on a 135 acre LAKE only 8 miles from DC. If you are considering buying on or near this secret gem (Lake Barcroft), let me know and I can take you on a <b>private boat ride</b> of the homes for sale (requires lender pre-qual letter). </p>
<p> More information (including Youtube videos &#038; Twitter posts) on the LAKE&#8230; at what better domain than my new and raw <b><a href="http://lakebarcroft.com" target=new>LakeBarcroft.com</a></b>
</p>
<p>
Cliche closing statement: I&#8217;m not posting as frequently here, but I am posting on Twitter <a target=new href="http://twitter.com/franklyrealty">@franklyrealty</a> and Inman (above). And of course, you can still contact me for your Virginia, DC or MD real estate needs, and no.. I&#8217;m not too busy for you, <a href="http://www.youtube.com/watch?v=9KhxWcgoOuA" target=neww>see here!</a><b>
<p>
Frank Borges LL0SA</p>
<p></b>Broker/Owner <a target=newww href="http://franklyrealty.com">FranklyRealty.com</a> (new design!)</p>
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