How Not to Fire Your Listing Agent. Don’t Make These Mistakes!

Ok. You hear about all of these bidding wars and low inventory. Yet your home still sits after 90 or 120 days. Is it the agent’s poor marketing? Is it the lack of follow up?

Did your agent agree to your “hurry up” and get the listing up and thus result in a “Throw Up Listing” that takes longer to sell?  (we recently refused/lost a listing because we refused to put up garbage that would hurt the client)

Or did they win you by telling you your house will be on 600 websites! (as if that isn’t the default nowadays, but sounds great!!)

Or you just never hit this blog to get non-boilerplate Listing Advice.

Or maybe it is partly your fault for the home being overpriced? You demanded a price that in your gut felt right? Or they gave you no guidance and said yes to every command. (President’s shouldn’t  have “yes men” around them,  and you shouldn’t hire a “yes man” agent, hum that sounds like a solo blog post, make sure you subscribe today!)

Perhaps, but has the agent done their part and shown you EACH home that has gone under contract or sold nearby since the day you listed? And have they contacted EACH buyers agent and asked them “I see you bought, xyz, would you mind telling me why you passed on our house?”

My guess, very unlikely. Why? Because that stuff takes time.

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So you want to fire them once the listing agreement expires.

Expect a flurry of new activity before the expiration. Is it a sudden swarm of buyers? Or is the listing agent actually working to bring you a deal (like does your agent contact EACH buyers agent that has visited the home to get feedback). They will dangle the “I have a nibble here, just give me another month.”

Whatever you do… if you have decided to switch real estate agents in a week, DO NOT LOWER THE PRICE!!

It is hard enough for a new listing agent to try and create new excitement. It is 10x harder if you give the initial listing agent the $10k price drop before expiration. What, is the new agent going to take it on at the same $10k lower price?

Also hopefully your agent won’t throw you under the bus (house) and tell buyers you are desperate, in hopes of getting a low ball or something to show for themselves.

Add in the comments any pre-firing tricks you have experienced or heard about.

Best of luck! Reach out if you need help. I reply quickly and no I’m not too busy for you.

Frank B. LLosa Esq

Broker FranklyRealty.com MD, DC, VA

Attorney only in NJ

ps. Please report typos

  • 29
  • October
  • 2012

4 Responses to “How Not to Fire Your Listing Agent. Don’t Make These Mistakes!”

  1. Gina says:

    I always value the honesty of your blog postings. More and more I feel like I am starting to understand the realty game. Although it shouldn’t be this way, it is as if you are giving us “commoners” inside information…Thank You!

  2. Real Estate VA says:

    I guess you are not trying to arose the Donald Trump hidden in us and go on a ‘firing spree’. But yes good points, a good realtor should aspire to help you achieve your objectives and not entertain you, leave that to Jim Carrey.

  3. Joe White says:

    As a Philadelphia Real Estate agent, I do have listings that are difficult to sell, more because of the client than myself. I have one listing where my client insists against lockboxes and the key is kept at my office, forcing showing agents to pick it up. I also have over-priced lists.

    However, we all know agents that do nothing more to sell a property, than turn the listing contract into their front desk. I do think an agent should be asked two questions when a listing contract expires:
    1) Why didn’t this sell within the course of the contract?
    2) What was done and will be done going forward.

    If either response doesn’t make sense than I would recommend interviewing other agents.

    Thanks for a great blog!

  4. Seller A says:

    Glad I read this post. Near the end of our listing agreement, our prior agent suggested a pretty hefty price drop (we had already dropped once several months prior). When we listed with a new agent, we did drop (based on comps), but not as low as the prior agent suggested. I’m not saying that the prior agent was wrong to suggest the drop, but the frustration on our end came from the fact that there didn’t seem to be much else happening in the way of strategy to sell.

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