Scary Things On The MLS?


Not as Terrifying As You Think?

Happy Halloween!

The MLS.  It’s harmless… or is it?  There are lots of things to legitimately be afraid of.   Let’s talk about adding, or seeing, “as-is” on a listing.  Should you be afraid? Some people are.

Afraid of “AS-IS” Home for Sale?

When buyers see the words “as is” it sometimes freaks them out.  They think that there could be major issues with the property and that they won’t have a right to inspect it.  Well that’s not entirely true.  Even though it says “as is,” you can request in your offer to do a home inspection and leave in the right to opt out if substantial repairs are needed (yes, the seller might say “no inspections” and that IS scary! But sometimes still manageable).  Although the sellers may not be willing to fix any issues, they could still do a seller credit or even reduce the price by $5K or $10K. And since “As Is” scares away so many buyers, it will potentially have less competition when making an offer, and thus a lower purchase price. 

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Scary or Not Scary?

I actually love helping buyers with “as is” properties because there is usually less competition.  Estate sales are great as well and most of the time they are listed “as is.”  But consider it differently if you are selling.  In this case I don’t think sellers should ever us “as is.”  In the state of Virginia almost all homes for sale are “as is” already, so why even put that into the MLS remarks?  If you are making a purchase more buyers will be scared away because it makes them think that there could be something substantially wrong with the home.  Go figure.

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Buying As Is Tips

  • Everything is as is.  Virginia is existential like that.
  • You can still ask for a home inspection on “as is,” and you can still have the right to opt out.  Some sellers say they don’t have cash so they won’t fix it-but they can do a 5K, 10K price reduction
  • Its not something to scared of, estates do it as well (aka “20 heirs waiting for their checks, we’re not going to have them pay to fix it but maybe drop price a little”).
  • Go after homes with as is, because it tends to scare off other buyers which is good for you

Selling As Is Tips

  • In VA almost all homes are “as is” anyways, so why put that in your advertising?
  • A buyer could view an “as-is” notation as nickel and diming, or “hey, were not going to fix anything.” It makes the buyer think that there are major issues and that they wont have a right to inspect it.


Frank LLosa

Principal Broker, DC, VA, MD Frankly Real Estate Inc

* Never too busy for you!

  • 9
  • October
  • 2014
Posted in Uncategorized | No Comments »

Top 12 Best of Frankly Blog Posts

By popular demand, here are 12 of my most popular blog posts.  They’re oldies… but goodies.

video explaining top 12

Exclusive Buyer Agency Agreement. Don’t Sign Them… Yet.

What is it?  Why should the buyer care?  What does it obligate them to, and when is it smart to use one?

Go FSBO Save $20,000! Realtor Tells All!!! 

Like selling a Rolex at a flee market, fees might be lower but what it counts is the net takeaway. I find reality hits hard for FSBO’s that think they don’t always need a Realtor. Here’s a brief trip through my experience after helping only 300 FSBOs.  Hint: Ur Doin’ It Wrong.

FranklyCRA: A Comparative REALTOR Analysis.  Unleashed. 

In most industrues, you understand “the competition.”  Why should Real Estate be any different?  An agent’s track record explains why you should bring your “A” game against a team you’ve never seen play before.

Realtor Commissions. The great Hush Hush Exposed.


  • 29
  • September
  • 2014
Posted in Uncategorized | No Comments »

New Logo & Free Angie’s List Membership!

New Logo

I would like to introduce our new logo! Yep, still the same signature purple, but with a sharper look. And yes I purposefully (is that a word) avoided the cliche roof, house or key images in the logo.

To celebrate I have 17 free Angie’s List 1 Year memberships ($10 value) left to give out. Start by making sure you are a Facebook FAN of FranklyRealty at The first dibs go to past clients, if you already have an account I can add a year. Then readers/site users that are local, non-Realtors and that follow and enjoy the Blog or are fans and avid users of FranklyMLS.

I also have 15, $5 Starbucks gift cards to give out. Same criteria as above, just reach out directly (even if you have another agent, but love the blog or FranklyMLS). Use the Contact Us” link on the right.

crickets As for the July 2014 market? For newly listed homes we did get a couple offers for a few homes, but the word on the street is that homes over 14 days, it is dead out there. We call it crickets. Is it the typical summer slowdown or something more? I don’t know. But buyers, you have a little more power now, while it might be inconvenient for you, it is likely inconvenient for others too, and that can be in your favor.

And as I told somebody today on the phone, stop with the “Well I wasn’t sure if I was going to buy so I didn’t call because I didn’t want to bother you, and then we accidentally bought a house.” I hear it all the time. Don’t be shy. When in doubt, reach out. Even if it is 6 months before you are ready to buy and even if you aren’t sure. Just say hi, so if that perfect place hits, we’ve gotten the formalities out of the way. Oh and don’t find any inventory? We can find it for you (non-MLS), ask how.


Frank LLosa, Esq. Broker
Frankly Realtors MD, DC, VA

Lawyer only in NJ

Cricket photo credit

  • 18
  • July
  • 2014
Posted in Uncategorized | No Comments »

Contract Deadlines, To Do or Not To Do?

Bottom line, Deadlines… I don’t like them, they can hurt you, but sometimes they are necessary.

If you have read my other posts on bidding wars and putting in offers to buy Virginia, MD or DC homes for sale, you know that I obsess with the art of negotiations. How you put in an offer matters. Want me to prove it? I can send you a 20 minute, non-public raw video I made of an analysis I did for a 7 contract bidding war. We were on the listing side. I compare and ridicule the 7 offers. You can then see how to make your contract stand out and see me yell (at the screen) for not-so-sharply written contracts and how that hurts the client. This shows you what not to do. It shows you a spreadsheet analysis and how to make your offer the best in each column… except maybe the price. I prefer my clients win with the lowest offer or at least not the highest offer. (this private link is only for people not currently working with an agent)

Back to deadlines. I don’t like them. Why? Experience. Seems logical to put in an offer and put a deadline of X days or X hours. Logic won’t win you a home (more…)

  • 4
  • April
  • 2014
Posted in Bidding Wars, Buying Advice | 3 Comments »

Radio Interview Dec 14th 2013 on 1260am (audio)

Update 1/15/2014: Listen to the unplugged version of the show

Tune in for a 1 hour interview on the Real Estate Radio Washington show. Learn how I (more…)

  • 14
  • December
  • 2013
Posted in Uncategorized | 1 Comment » Hundreds of “Coming Soon” Homes in VA, MD, DC!

Update 7/10/2013 Just got and have launched in 6 cities in the US.

The legend has it that once upon a time there was one book per real estate office that had each real estate home for sale. Likely updated MONTHLY! Then the data moved to computers, but only for agents to see, and then the data went online where the agent OR the buyer could check it WEEKLY for new homes.

Then consumers demanded faster, so Realtors got fancy and delivered DAILY email alerts for new listings. That was earth shaking. But that wasn’t good enough. Sites like started offering nearly INSTANT ALERTS for new listings. Beating out other buyers.

But now the time has come. To be even faster. Even more Instant-er!

Are we talking mere seconds? No. How about going Back to the Future and knowing what will be on the MLS BEFORE IT HAPPENS!! And in a large quantity! Possibly 10-20% of the marketplace one day.

How is that possible?

Consumers demanded it, so Frankly made it, and the Agent community embraced it.

A FREE agent-only (more…)

  • 28
  • June
  • 2013
Posted in Buying Advice, Don't Miss Best Of, Listing Advice. | 17 Comments »

Letter to Bidding War Listing Agents: Why Pick Us. (Bonus: Testimonial from a Lister!)

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Dear Listing Agent,

You were sent a link to this post, because a Frankly agent has submitted an offer to buy one of your coveted listings. We understand (more…)

  • 25
  • May
  • 2013
Posted in Bidding Wars, Buying Advice, Testimonial | 4 Comments »

Bidding War Exhaustion: Sellers Don’t Underprice!

More and more I am seeing the technique of purposefully underpricing a listing in order to create an artificial bidding war. It is a very tempting pitch from your listing agent, but don’t fall for it! They may want you to underprice in order to sell your home quickly and to move on. Their goal might not be to net you the highest amount. And it doesn’t work, in my opinion.

Example (ass described in the video)

Listing 1, our listing. $429,000, sold for  $432,600 or 101% of list.

Listing 2, not ours. $399,000, sold for $433,000 or 108% of list

One might initially think listing 2 did better. However, #2 was listed a month after #1 went Under Contract fast (so they should know that it went near full price, and newer listings in an up market tend to ask for about $2,500  more). Listing #2 was nearly identical, but two floors higher plus a fireplace. Two floors is about $6,000 in value, a fireplace, maybe $2k. Yet they only got $400 more on a place worth $8,000 more. The result of underpricing to create a bidding war… a loss of $7,600-$10,000 in value. Oops!

Why doesn’t it work? Bidding War Exhaustion ™, (more…)

  • 28
  • March
  • 2013
Posted in Bidding Wars, Buying Advice, Listing Advice., Youtube | 7 Comments »

Home Buying Risks. Lose 8% on Day 1! Hold LONG TERM! {Video}

Many Realtor blog posts will say “BUY NOW!!”, or “Interest rates can’t get lower!” Over here we first say DON’T BUY, ASK WHY (since 2006 when I had hair). Which means, let’s first figure out if buying is right for you, and THEN move forward. No “don’t want money on rent” B.S. Heck Rent is CHEAPER!!

Did you know the moment you buy a home, you lose 8% equity! For those of you that put down 10%, that is an 80% loss in your investment overnight, or with a stroke of a pen (actually hundreds of strokes, those damn stacks of closing paper).

Everyone has heard about the “Drive a new car off the lot” effect. Well this is the same. (on the flip side, most car values keep going downhill.)

I’m not trying to scare you, but just put into perspective how real and huge an investment this is. You better get it right, and have the right representation (subtle plug?? Contact us 3-6 months before you think you are ready! This ain’t a checkout in Target.). Did your mom’s friend’s agent warn you about this? Or that “great deal” agent? Probably not.

One of my first qualifying questions is “HOW LONG DO YOU PLAN ON LIVING IN (more…)

  • 2
  • March
  • 2013
Posted in Buying Risks., market timing | 6 Comments »

(Meet Baby Tayo) Bidding Wars from a Seller’s Perspective {Video}

Now for Listing Advice. I previously spoke about Bidding Wars for Homes for Sale in Maryland, DC and VA in my post Bidding Wars. Secret to Winning A Home in the DC Area (of which about 20 people emailed me directly for my #1 secret tip).

But this video is from the perspective of the SELLER who might find themselves selling in this Hot Market.

The first instinct is to think one’s house is “easy” to sell. It actually becomes kinda a joke because we hear it so frequently. Everyone thinks their home will be an easy one. Yet it never is.

Especially now that there are bidding wars and it is a seller’s market (meaning sellers have more power now). Heck, why not just throw it up on the MLS (see Throw Up Listings, from 2007, but still applies) since it “sells itself.”

I wish it was that easy. Or maybe I don’t because then I might be out of a job.

Our goal is to get you the highest NET possible. That includes being aware of what you are paying in commission and your alternative options (but heck why go anywhere else). We respect your (more…)

  • 12
  • February
  • 2013
Posted in Bidding Wars, Listing Advice., Uncategorized | 2 Comments »

FranklyMLS Major Changes & Top 3 Tips for FranklyMLS

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3 FranklyMLS tips and a major update that things are changing and how one user thought we were too busy for them!!

First, Just The Tips!

Tip 1) Add a Favorite

When you click on the in either the spreadsheet mode of the single page featuring a property, you will get hyper updated alerts on changes to this home. Including any price drop, remarks change, more photos, added 3rd party comment, agent sneezing,  under contract or even the final SOLD price. An awesome tool that so few utilize.The default is daily email change alerts, but in this market you might want to opt for the alerts as fast as 15 minutes after the change is made (ask us how).

Tip 2) Save a Search!

Again, seems obvious (at least to me) but 80% of the users don’t have a saved search set up properly. Assuming you are logged in, after you conduct a search, press the Save Current Search button in the middle of the screen. This will send you all new listings, price drops and sold prices for everything in your search area and criteria. NO need to obsess and check the site several times a day. Sit back and relax. Also the emails are VERY cell phone friendly with a direct link to the mobile version of the listing.

Tip 3) Use the FranklyCRA Comparative Realtor Analysis system

If you don’t know what this is, you are missing (more…)

  • 12
  • November
  • 2012
Posted in FranklyMLS 101, Search the MLS, Uncategorized | No Comments »

How Not to Fire Your Listing Agent. Don’t Make These Mistakes!

Ok. You hear about all of these bidding wars and low inventory. Yet your home still sits after 90 or 120 days. Is it the agent’s poor marketing? Is it the lack of follow up?

Did your agent agree to your “hurry up” and get the listing up and thus result in a “Throw Up Listing” that takes longer to sell?  (we recently refused/lost a listing because we refused to put up garbage that would hurt the client)

Or did they win you by telling you your house will be on 600 websites! (as if that isn’t the default nowadays, but sounds great!!)

Or you just never hit this blog to get non-boilerplate Listing Advice.

Or maybe it is partly your fault for the home being overpriced? You demanded a price that in your gut felt right? Or they gave you no guidance and said yes to every command. (President’s shouldn’t  have “yes men” around them,  and you shouldn’t hire a “yes man” agent, hum that sounds like a solo blog post, make sure you subscribe today!)

Perhaps, but has the agent done their part and shown you EACH home that has gone under contract or sold nearby since the day you listed? And have they contacted EACH buyers agent and asked them “I see you bought, xyz, would you mind telling me why you passed on our house?”

My guess, very unlikely. Why? Because that stuff takes time.

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So you want to fire them once the listing agreement expires.

Expect a flurry of (more…)

  • 29
  • October
  • 2012
Posted in Uncategorized | 5 Comments »

Back-Up Contract. An “Aha” Moment. For Buyers, & Sellers Too!

What is a back up offer on a home for sale?

A “Back-Up Offer” is an offer that is submitted when a home is already Under Contract (as seen on FranklyMLS with the strikeout line) with another buyer. (sidenote: this post kinda conflicts with my “this home is not available” post on the FranklyMLS blog, feel free to call me out on it).

If the seller signs it, it becomes the “Back-Up Contract.”

Does it happen often?

Sure. My guess is 10-20% of deals. Especially in the first week of being UC. I once had a listing with 4 contracts that fell out!

How does one put in a back up offer?

The second potential buyer will submit, preferably with their buyer’s agent (which should be an exclusive agent), a regular 20+ official contract with an addendum that outlines the details of the “back up offer.” This offer becomes ratified when it is signed by both parties. Then, in the event that the first contract does not perform, then the back-up offer immediately becomes the “primary contract”.

Why do 10-20% of contracts fall (more…)

  • 25
  • October
  • 2012
Posted in Buying Advice, Listing Advice. | 36 Comments »

Testimonial: You Too Can Save $1 Million Buying a Home With Us!

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Disclaimer: Do not believe the post title, it is a hyper exaggeration. Your results may come in under $1,000,000 in savings.

But why save Trillions, when you can save Billions?

Ok maybe a bit much, but quote is the cliff notes: “ got me more money than I ever would have imagined.” Why exaggerate when you got that?

With all those compelling options buyers and sellers have today, I think I need to go into more detail explaining exactly how a great agent can help you NET more and more importantly win a home when inventory is tight.

This client is the perfect candidate to explain exactly what we do. A year ago his approach to real estate was typical “I’m smart” (oftentimes a lawyer or professional) and “I will go For Sale By Owner, FSBO, to save money selling and I’ll be really smart and I will use a rebater to save on buying.”

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But then he got educated. Read almost every blog post in this Blog and became a convert (ie. even smarter than smart). He took the leap and used Frankly Real Estate and is here to share his experience with others considering FSBO, Rebating or your mom’s friendly Realtor (which is an upcoming post, so make sure to subscribe!). Don’t get me wrong, I am not knocking going solo via FSBO (see best post ever on “saving” $20,000 via FSBO) or Rebaters.

Heck, my long standing moto has been “I used to rebate, but then I got good”.

Written by
Frank B. LLosa, Esq*
Never too busy for you!
Broker in Maryland, DC, Virginia Twitter @FranklyRealty
Owner Home Search

P.S. What do you all think about an informal (rsvp required) home buying seminar for repeat or 1st time home buyers in the $500-$1.3M range (too many seminars out there for the $100-$300k range buyer). I thought the concept was cheesy, but was like “actually it could be pretty cool.” You in?

p.s.s. Did you see my tweet on how my HGTV stars/clients are selling their Arlington home 3 years later? Here is the listing: AR7949281 it looks amazing.

* Licensed Attorney in NJ

  • 19
  • October
  • 2012
Posted in Buying Advice, Listing Advice., Testimonial | 6 Comments »

New Business Cards

Just got my new business cards. I was bored of the usual, and everyone likes a cookie. They are Vegan too!


  • 17
  • October
  • 2012
Posted in Humor | 10 Comments »

Bidding Wars. Secret to Winning A Home in the DC Area

Bidding Wars on Real Estate? Yep!

This post may self destruct, for it tells too much! Yep, I might remove this post after my 1,000 subscribers get it in their inbox (are you signed up, do so in the upper right). Hopefully the competition doesn’t get to it. (I have already had one request to take it down)

So you have probably read newspaper articles about bidding wars on homes for sale in the Maryland, DC and Northern Virginia area. Especially houses in Arlington Virginia.

The inventory is tight and people are off to the races. Sometimes 5 offers, sometimes more.

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So how does one “win?”

First, (more…)

  • 14
  • October
  • 2012
Posted in Appraisals, Buying Advice | 49 Comments »

Mortgage Tip: 20% vs 10% Down. A 25% profit guarantee.

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This site is mostly about buying and selling real estate in Virginia, MD and DC, but most don’t realize that I also like to take an active role with the lending process. Kinda spot checking to make sure things look right and bringing up “oh, I hadn’t thought of that, type stuff.” Those little things can make a $15,000 difference. Does your agent do that?? (again, why you shouldn’t hire a buyer or listing agent based on bullet points, but instead based on a brain)

Anyhow, today I wanted to discuss something that came up with a blog reader via my online chat (see right column). He was heading down the path of a 10% mortgage, even though he had more cash. He wanted to be “conservative” and have a cushion.

That is fine and all, but (more…)

  • 13
  • October
  • 2012
Posted in Buying Advice | 17 Comments »

Broker claims “A” listing results. Actually more like a “D.”

I won’t call this brokerage out by name (even though they would like the Google Juice.)

I just read a blog post from another firm that rants and raves about how they are able to get Thousands More (versus the average agent*) for their customer and in fewer average days…

Sounds great right? Maybe I should even list my Mom’s house with them!

So I thought, let me see how many failed listings they have. Because if a home doesn’t sell, it wouldn’t count toward their stats, right?

This is what I found from the first data range I reviewed

Sold= 15
Withdrawn = (more…)

  • 7
  • June
  • 2012
Posted in Listing Advice., Uncategorized | 10 Comments »

Buyer tip: Speed Matters! Alerts BEFORE hitting the MLS!

This post is unbelievable.

(sidenote: I love that word. I once used it on a brother of a friend of mine. He was telling stories about his life that nobody believed. I said respectfully that what he was saying was awesome, but so awesome that it was Un-Believe-able to my mind. Beyond my ability to

comprehend. But in a “if it is true, you are a God” complimentary way.)

This buyer trick is like that. Maybe this will start to explain to you what a great thinking agent can do for you.  Give you that leg up. None of this comparing agents by the length of their bullet point list of offerings. (see video on not picking a listing agent by comparing bullet point lists)

What if I told you, you could get systematically alerts for new listings BEFORE THEY HIT THE MLS (more…)

  • 24
  • March
  • 2012
Posted in Buying Advice | 3 Comments »

On Fire. & The Agents is on fire, adding 5 full time agents (noticed I didn’t say “new,” we don’t take new agents) in the Va, DC and MD areas.

But also the agents are on fire.

I periodically do a search on the search bar of for our company name: This lets you see in 1 click all of our Active and Under Contract (crossed out= UC) listings. Just one measure of how we are doing.

And this is what I was delighted to see:

  • 21
  • March
  • 2012
Posted in Listing Advice. | 2 Comments »